This is relatively new for me. I think I first saw it 10 days ago.
Anyway it is NOT VERY SMART. (or I should say the programmers are clueless)
It is comparing Feb 2025 with Feb 2024, but does so on a month to month basis, without taking into consideration that last year had 29 days.
So if it tells you are DOWN in sales, you could be up, Same for units sold, traffic, page views etc.
In my case I am up 3.2% vs last Feb, but with an extra day in sales, am probably up 7% or 8%.
Just saying…
3 Likes
papy
March 1, 2025, 5:29am
4
Gandalf:
Link?
I suspect it is in Reports, but I’m on an Individual plan now and can’t see.
2 Likes
Reports - Business Reports
sellercentral.amazon.c o m/gp/site-metrics/report.html#/dashboard
2 Likes
I’m on a Professional plan and can’t see it either.
2 Likes
That’s a Beta program, probably not pushed out to every seller.
I clicked on the above link, it took me to my Sales dashboard, which doesn’t have this “Business Performance Insights”, but does have something new today:
which is comparing weekly stats. Really not useful to me.
2 Likes
Dreamscape-Studio:
That’s a Beta program
Might be pushed out with the final NEX GEN SELLING seller central dashboard.
Are you on mobile or desktop?
2 Likes
Yes on the Beta, it says it in the picture I posted
Again, I only have had maybe 10 - 14 days.
I also have the 'DEEP DIVE"
Also not useful.
3 Likes
