When I first saw this, I thought it meant 40K bought last month, like it historically showed… but when you click into the detail page:
Seems like they screwed with it to show lifetime reorders for whatever reason, maybe to show a higher number.
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Personally, in dietary supplements, reorders is more useful a metric as a knowledgeable consumer than just how many have bought it recently.
But that’s because I have trust issues based on this industry.
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40k+ reorder customers - 10K+ bought in last month = 30k+ that didn’t reorder last month.
Is that good or bad?
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According to the instructions that’s approximately a 5 month supply. So I’d say that reorder to order ratio seems decent.
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Evidently it’s 40k lifetime reorders, but we’re having to guess the time period since the metric isn’t precisely explained.
Customers typically reorder a product for 2 reasons: they trusted the brand and it worked for them, or they accidentally stayed on subscribe and save. In any event, while technically placebo effect exists, reorders are a good indication of at least perceived benefit for a supplement due to point #1.
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I agree and hope this makes it to Mobile and the App.
Noticed this when it rolled out about a week ago.
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It’s also probably A/B testing again. I’m showing 10k in the past month for that particular listing, but I’m not logged into an Amazon account on this computer.
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Agree. If something was gonna go wrong, these folks would already know before reordering. It’s a nice social trust metric for this category IMO…but would be improved with more data/clarity.
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