Here is an example of how the product review percentages are miss leading.
The overall review box look
5 star breakdown
3 star breakdown
1 star breakdown
So …
Out of 53 reviews, 50 are 5 star and 3 are not. Normally, 50 divided by 53 would be 94%, 1 divided by 53 would be 2% and 2 divided by 53 would be 4%.
While most customers praise the product and clasp operation, one customer found it hard to operate the clasp. The product has an image on how to operate the clasp and the description notes that the clasp is designed to be secure.
This is how Amazon calculates the percentages …
It’s Amazon’s sandbox and they play by the rules they design.
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And, of course, they write their policies in a way that they can read, interpret, and, enforce those policies any way they see fit, at any particular time, with any particular seller.
Life is good when you have massive amounts of money and a massive number of attorneys at your beck and call to bankrupt anyone challenging the system.
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Yup, it’s all heavily weighed on the reviewers and how many products they have reviewed with the number of hearts their reviews have gotten. That’s the secret BS sauce.
In a way, this isn’t necessarily bad for sellers because fake negative reviews from unpopular or random reviewers won’t be weighted as heavily.
With that said, fake review farms leave lots of reviews and probably get a lot of hearts bc they are supposedly helping buyers make a better decision by pointing out the bad parts of the product, even it not true.
Amazon sucks. I think I’ve mentioned that before.
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