Amazon’s investments in generative AI are continuing to improve how customers shop in the Amazon store and how our selling partners succeed in creating thriving businesses.
Last fall, we started on a journey to bring generative AI into our product listing tools to both dramatically reduce the effort required from our selling partners to create product detail pages while also helping them create even higher-quality content that customers found more valuable. We started by allowing sellers to provide us with only a few words that described their product, and we used generative AI to create compelling product titles, descriptions, and a few other product details.
We followed this with the ability for sellers to simply upload an image of their product and use generative AI to automatically generate their product title, description, and even more product attributes. And we are now making another generative AI capability available to sellers to make listing products in our store even easier. Now, sellers can simply provide a URL to their own product website, and leverage generative AI to easily convert and optimize this content to create high-quality product detail pages in Amazon’s store.
Since last fall, more than 100,000 of our selling partners have already used one or more of our generative AI listing tools, saving them valuable time and effort. It’s exciting to see this momentum continuing to grow, and I’m looking forward to seeing even more sellers use this newest capability as it rolls out over the coming weeks. We’re still incredibly early in this generative AI journey and there’s so much more to come.