We received this today in 2 email accounts … Amazon account email and a catch all email (nothing should go to this one ever and not related to Amazon period).
Your competitor just showed up on Amazon Rufus. You didn’t
Dear [xxxx],
Amazon just killed Rufus and launched Alexa (a personalised shopping agent for buyers)!
And you need to do this experiment:
Open Amazon, then Alexa (blue icon in the bottom-right of the mobile app and Alexa for shopping button on the top left of the website).
Type: “best [your product category] for [your ideal customer]”
Watch what Rufus recommends. Is your brand there? Or is it a competitor?
If it’s the latter, that’s not an accident. That brand has either gotten lucky with their content structure, or they’ve started optimising for Alexa/Rufus intentionally.
Either way, every time a buyer asks Rufus a question in your category and your brand doesn’t appear, you’ve lost a sale you never knew was up for grabs.
We audit Amazon brands for exactly this gap, and for a limited time, we’re offering it free. First 100 brands get a Rufus Audit at no cost. We’ll show you:
- Whether your brand appears in Rufus responses for key buyer queries
- What your competitors are doing that you’re not
- The exact content and listing changes that move the needle
Simple request form. No obligation. Real insights - Get My Free Rufus Audit [[link removed]]
Regards,
AmazonRankPro
P.S. We’ve run this audit for brands doing $500K/year and brands doing $20M/year. The gaps we find are almost always the same and almost always fixable.