Anyone using this program? If so, how is it working?
Thanks,
-Ana
It’s just their basic ads but will be dynamic as far as the percentage being used. While I have doubts that the percentages ever really drop in your favor, in theory this could make running ads cheaper. You can still set caps on the max percent you want to bid.
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That’s what I thought. Was just wondering if anyone had experiences good or bad with turning it on. I guess I’ll give it a try and set the cap at a reasonable amount since I have a very conservative fixed bid percentage now and it seems to be working . Thanks for the quick reply!
-Ana
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I’m reviving this topic because my questions are related.
I want to start a Promoted Listing General Category ad campaign.
Key Benefits
- Increased visibility across eBay’s network
- Pay only when your item sells through a promoted listing click
- 30% average increase in sales for sellers using this approach*
This seems like the best fit for my shop for now. My shop is just over a month old, and I need to kick start more visibility.
A few questions:
If you started with this campaign, did you experiment with different ad percentages? Switch to a different campaign? Switch it on and off? Discontinue it after a while?
Also, I’m thinking of having two simultaneous campaigns for tracking purposes, Vintage and Findings. Is this even necessary? If I have two simultaneous campaigns, should I set them with different percentages?
My plan is to have a campaign through March, and then evaluate and change (or not) moving forward. This would be the first time I’ve ever used adverising anywhere.
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I have an easy suggestion before you proceed. Look at your own listings and the number and the nature of them.
The more there are, the more likely the campaign is justified.
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I have used eBay advertising and liked its flexibility.
- It is easy to turn on or off for each listing,
- It is easy to adjust the percentage you are willing to spend on each individual listing,
- You only pay your designated percentage when someone buys the listing.
- Best feature of all, is that you are not wasting your ad budget on people clicking on your links. You do not pay for any of those clicks.
Marilyn
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Your ad cost is the percentage of the selling price that you designate. You only pay it when someone buys your listing.
So if you designate and ad % cost of 10% on a $10 item, you will pay $1 when the item sells. You will not pay for any clicks.
Marilyn
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When I clicked the “start a campaign now” button from my listings page, eBay recommended that I start the campaign with 13% ad fee, but for only 17 listings. I want to put my entire shop 250 items in the campaign because I think that will help with visibility. I’m not positive about the 13%. I know I can always change the % later, but I’ll mull it over for an hour or so and then decide.
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We started at 6% and eventually tried their dynamic option where the rate can vary up to the maximum percentage that you designate. We ended up leaving it at the default maximum of 15% and it has been that way for us for about a year now. We pay about 12% on average with the dynamic bid turned on and that’s fine for us since it has definitely increased sales. The cool part is you don’t pay for clicks and only pay IF the item sells. I believe the maximum they can charge you is 15% and even that isn’t bad for us although we rarely pay that amount. I was hesitant to let them manage the percentage at first, thinking they would always charge the max, but that has not been the case. I wish Amazon would have something similar as I really like this ad program.
-Ana
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eBay has a general campaign which doesn’t charge you for clicks and will let you manually add listings, so you should be able to do your whole shop.
The priority campaign has other expenses including pay per click.
Marilyn
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It’s now 16%.
I thought I was getting the static rate but instead got signed up for dynamic 9-16%. When I tried to edit the top % to 15, I got
Your campaign strategy cannot be edited after a campaign is launched.
so it seems I need to set the % before I start the campaign. Whatever, I’ll leave this going through the end of March and then decide if I want to change.
Maybe 5 of my items show 9%, 2 are at 14%, and everything else is 12 or 13.
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