In the other article, it said…
Meanwhile, Target has benefited from consumers’ deviation from discretionary shopping to spending more on essentials like personal care and household products. This strategy has also paid dividends for Costco, where membership has risen thanks in large part to cheap gas and strong grocery sales
…and combined with this from the Axios article…
“with [Target] deals on new and trending items such as electronics, toys, kitchen appliances, everyday essentials and beauty.”
…I thought to myself that Target seems often to do its best business on holiday adjacent items, not necessarily gifts: holiday home decor, gift wrapping supplies, small appliances for feast-making, cleaning supplies, party goods, guest bed and bath needs, groceries, etc.
Smart.
For Target 3Ps, holiday decor and party supplies are HUGE. 