Brand Referral Bonus?

[CastleofAhhh]

Does anyone do this?

I sell (barely any now) handmade, most of my off-Amazon marketing is Pinterest, Facebook, Instagram.

[ASV_Vites]

If you are driving your sales to Amazon from elsewhere (like META), yea, you should be generating Amazon Attribution links, and enrolling for the bonus.

It’s legit, and we do it, and you get something for nothing (well… for what you were doing anyway)…

[papy]

I had not heard about this, so I searched! Amazon Brand Referral Bonus

What is the Brand Referral Bonus program?

The Brand Referral Bonus program gives brands an opportunity to earn a bonus from non-Amazon marketing efforts and improve their advertising efficiency. For more information about the program, go to Brand Referral Bonus.

Why should I participate?

The Brand Referral Bonus program credits Brands an average of 10% of sales from traffic you have driven to Amazon. The program helps you advertise efficiently by receiving the same bonus for customer purchases of additional products from the Brand up to 14 days after clicking on the ad. The program also helps you accelerate growth by improving the efficiency of your non-Amazon marketing efforts that drive referral traffic to Amazon.

How is my bonus calculated?

On average, Brands can earn a 10% bonus from their qualifying sales. To estimate your bonus, multiply your qualifying sales by the minimum bonus rate in the corresponding product category. Your actual bonus rate may vary based on inputs such as additional shipping and gift wrapping charges, which may vary between sellers. The actual bonus applied to your sales can be viewed in your weekly bonus report. See estimated category bonus rate below.

It takes 2 months to get your bonus and is only available to Sellers in BR.

(If you’re not brand registered, you can participate in the Amazon Associates program, which similarly offers bonuses for off-Amazon referrals. I did this successfully using mostly Twitter, pre-pandemic.)