Good morning all, I’m seeing conflicting information about having a brand store on Amazon. We do have Brand registry, and I see that it is supposedly free from the Brand Benefit Eligibility page, but when I click get started it takes me to the Amazon Ads page. I checked with Seller Support, and they said we had to purchase ads in order to have a brand store…I’m not sure if this was a language barrier issue or not.
My question is if anyone knows whether we actually have to purchase ads, or if we just need to sign up for the account in order to unlock this feature?
I am confident that we are not interested in running ads right now, but I would like to take advantage of the brand store to potentially highlight future product releases, etc.
Any insight would be appreciated.
Thanks
