Business Discount Insights

I have following recomendation on my Business Discount Insights page:

My regular non business price for this item is $28.50. I think Amazon is suggesting I list the price at $8.22 as a business price, but what is “3” under quantity mean?

I can think 2 answers, but not sure which is correct:

  1. business have to buy 3 to get the $8.22 price?
  2. $8.22 is just the price for buying 1 or 2, but I should set up another better discount (say $8) if they buy 3?

Any insight/suggestion is much appreciated.

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:thinking: Hmm, I read it that Amazon is suggesting that you offer B2B customers a Tier 1 discount of 1% ($0.28) per item off the B2B FO price, when they purchase 3 or more items.

3 items × $28.50 = $85.50 regular B2B total
3 items × $28.22 = $84.66 B2B Tier 1 discount total

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Well almost … as @papy noted … it isn’t $8.22 but $28.22 in your image …
Therefore, the suggestion is to set up tier 1 as a quantity requiring the business buyer to purchase 3 units to get them at the tier 1 price of $28.22 per unit.

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Yes, you are correct, $28.22 is what I mean to write, but totally blanked out when I was typing. Certianly would not have taken the recomendation if it was $8.22.

So both of you and @papy think Amazon was suggesting that business have to buy 3 in order to get 1% off the regular price? That seems hardly worth it for the business, right?

Anyway, since I wasn’t sure what Amazon was suggesting this morning, I had it set up as business price at $28.22, with no quantity requirement. Maybe I’ll leave it as that for a couple days to see what happens.

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We had one set up $28.95 from $29.95 regular. Did the need two to get discount … very little action … did one to get discount … very little action … then set the business to $29.95 same as regular $29.95 … and we see very little action …

Our take on our product is that it is not something that normally attracts business buyers so there is no need to give any special discount. We still get the same amount of business customers but can tell they are buying for personal use and using their business account to do so.

Most true business accounts that we have go through our website.

Note

We do customized products so not something that can easily be bought and resold by a business.

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That is correct.

I have business automated pricing to be set as 1% lower than the standard price for most of my ASINs. Quite a small difference, but still enough for them to show Business pricing (important for business buyers) while shedding as little margin as possible.

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Does your business buyer have to buy 3 in order to get that business discount price, or can they get that discount price just buying 1?

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Thanks for that insight.

Personally I don’t believe my Handmade jewelry items are going to attract business buyers for business purpose, and that’s why I never set up any discount to entice those kind of orders before.

But I was surprised today with Amazon’s recommendation of the business price, which seems like a very small discount. So I gave it a try just to see how to set it up.

I have been having problem using coupons for slow selling items (all got suppressed), and was thinking maybe this business discount price might be a way for me to promote the slow selling item. Once in a while I do get orders from “Business buyer”, most likely as you said for personal use, so maybe seeing a discounted business price might encourage a little more this kind of orders? If there is no bite, it only cost me a little time for setting up the discount.

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Just buying one. We have an additional small discount when buying 5 or more units.

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That’s good to know.

Right now I have one item set up with a 1% discount with no quantity requirement, plus a buy 3 with a 1.8% discount. I’ll be pretty surprised if somebody (business buyer) actually buys 3 pairs of the same earrings, but I ready to be pleasantly surprise. :stuck_out_tongue_winking_eye:

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I can’t give tiered discounts anymore unless they were there pre new manage inventory page. Anyone know how to add new tiered discounts for B2B?

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Not sure if this is what you wanted to do, but I just set up this business discount: from “Manage All Invntory”, on the listing you want to set the business discount, click the link “View ref and business prices” to get the pop up, add a price in the “Business price” box, then click “+” to get the “Add more thresholds” link, which will let you set quantity discount:

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Thanks. That page only shows tiered discounts if I had those discount pre New Inventory page. I can’t get those discount buttons for anything that doesn’t already have those discounts.

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Well, I don’t know why that is the case. The screenshot I shown above was for a brand new listing that hasn’t had any discount previously.

Here is the steps:
1)From “Manage All Inventory” (the new inventory page), when clicked on “View business price” link, this is what popped up:

  1. Enter a price in the “Business price” box, click “+” next to it, and you get this:

  2. Click “Add more thresholds” link, you get this:

  3. Then you can enter the quantity discount you want to get to this:

  4. Click “Save all”

Are you able to do those steps? If you don’t then I have no answer for your problem.

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