Celebrating 25 years of retail transformation
(Email & Post)
Hello,
Twenty-five years ago, Amazon welcomed independent sellers into our store—sparking a shift that redefined how customers shop and how entrepreneurs build their businesses. Today, we’re celebrating you and how we continue to write the story of the most successful partnership in the history of the retail industry.
Your achievements tell an extraordinary story of transformation and success. You now account for more than 60% of all sales in Amazon’s store. In 2024 alone, you employed over 2 million people in the U.S.—creating jobs, supporting families, and strengthening communities across the country. You’ve generated more than $2.5 trillion in cumulative sales since 2000, and remarkably, you continue to set new milestones as your sales in the first ten months of 2025 are already outpacing your sales during our partnership’s first 10 years combined.
The creativity, resilience, and innovation of our selling partners have shaped Amazon into what it is today, fueling choice, value, and convenience for customers around the world. From the entrepreneur who started making products in their home to the established brand expanding globally, you’ve proven what’s possible when innovation meets opportunity.
To hear a message from members of our leadership team as they thank you for this incredible partnership, click here.
As we look ahead, we are confident that our partnership’s biggest achievements are still to come. We continue to innovate on ways to create new and bigger opportunities for you to reach customers around the world while removing barriers and simplifying how you sell. As we like to say, it’s still Day 1—and there is still so much yet to invent and accomplish together in the future.
To every seller reading this: thank you! Your success is – and will continue to be – at the heart of this story, and we will continue to work to help drive your success. Your partnership has made this 25-year journey possible, and we’re deeply grateful for your trust, creativity, and commitment to excellence. Here’s to many more years of your success.
With deep gratitude,
Dharmesh Mehta
Vice President, Worldwide Selling Partner Services
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