[CNBC] Amazon cracks down on use of AI images by sellers after New York law

We wonder how many private websites have AI images that will be affected by this law. How many of them will even know of the law?

Next up … will there be a challenge to AI titles, bullets, and descriptions?

The Wild Wild West has a new competitor … the Wild Wild AI …

I mean i dont hate the ny law on the surface (I need to read deeper though)

Having the disclosure in the meta data isn’t something most buyers are going to see unless they are digging for it. Because of that, we don’t know how much impact the law will have in protecting the buyers as apposed to being a revenue source for NY by creating a way to fine retailers using the AI to sell their goods who don’t disclose.

Hopefully the browsers will pickup and mark such images. Imo they should be plain text labeled

Amazon has thought of that already-

“When you include this metadata, we’ll add an indicator to inform customers that the image includes AI-generated people, where applicable.”

This is from their news clip about it. Of course the devil is in the details. If it’s a tiny notification in the lower right corner that no one will pay attention to or if they put a large “Warning AI content” banner across the top? Guess we’ll have to wait and see.

My question is what does “featured” mean? This is from the updated images and video guidelines-

When to provide this metadata

Provide the contains-synthetic-performer tag if your image features people who were entirely generated by AI (not based on a real person).

When not to provide this metadata

Do not provide this metadata if any of the following conditions apply:

  • Your image only features real people (even if they have been altered with AI-powered tools) or
  • Your image only features characters from movies, video games, or other expressive works (or example, the poster art of a movie or a video game cover art)
  • Your image does not feature any people
  • The people in your image aren’t photorealistic

Does “featured” mean something like an AI person explaining or using products as the main portion of the pic/video or do they mean anything AI generated, even if it’s just in the background? I have several images on listings that were AI generated based on my original product pics. The products themselves haven’t been altered but I did have AI redo the backgrounds and there are instances with AI generated people in the background. They aren’t what I would consider to be “featured” as it’s just the background, but where are those lines drawn?

All my AI people were generated by Amazon’s AI machine. I’m hoping Amazon already meta tagged it for me, because I don’t have the time nor energy for this.

AI has apparently been used by unscrupulous rental brokers in NYC to improve the online pictures of apartments, leading to lines of people checking out absolute dumps.

I take it back. I’m working on it right now and it’s not too bad. My AI people were mostly generated for A+ content. My listings have real people, so it’s not too bad.

That’s a very good question, as we all know how capricious Amazon - and it’s ever-expanding army of Amabots - can be.

Just to be safe from any possible enforcement violations, I’d think it advisable to add the “contains-synthetic-performer” Tag to the File Properties sheet of all such images in the ‘Details’ section as explained in the SHC’s “How to tag media that contains an AI-generated person” @ https: //sellercentral.amazon.com/help/hub/reference/FXHCHYZRGJRBZA5.


May I ask if you downloaded those locally, and if so, whether you’ve checked the Details section of the File Properties sheets for those images, to verify whether or not Amazon included the “contains-synthetic-performer” Tag when its automated mechanisms created them?

Most images files (among other file types, such as Adobe Acrobat .pdf, many Microsoft Office file types, various music & video files, etc.) now include an editable ‘Tags’ functionality in such a File Properties dialog box, like this ‘Snipping Tool’-created example of one our Amazon PDP images taken from one of our Windows 10 workstations (I invoked the editorial function by left-clicking in the editable field in the ‘Value’ section so as to display the “Add a tag” dialog; that doesn’t actually appear until the user does this):

We’ve not ourselves used any Amazon AI-created images, but when they first rolled out the functionality a few years back, I did save some of the suggested ones (primarily because they were ludicrously bad @ product placement in various backgrounds), and I’m not seeing the newly-specified “contains-synthetic-performer” Tag in any of the property sheets.

I did download the ones we’re using and they don’t have the proper tags, which means lots of sellers will be affected, because I suspect we’re not the only ones using them. I have updated a lot of the AI photos, but I’m now at the point of not knowing which we’ve updated and which we’ve not (we reuse the images in different A+ content pages). Is there an easy way to tell which images that are posted have that tag? I wish I could just update one image and it populates everywhere the image shows up.

You’d think those tags would show up when I hover, but that isn’t the case. Not sure why they’re needed if it’s that hard to find them.

To be fair, that’s because the metadata in this context is “Structural” - intended to enhance machine-readability by computing systems, basically - as opposed to “Guide” metadata, which is intended, basically, to facilitate human-readability.

Amazon’s goal here to improve discoverability by the A9/A10 Algorithm Sales Engine - and to avoid the types of fines that other tech giants have suffered as a result of poorly-parameterized AI implementations.