[CSA] Amazon Prime members save over $1B during Prime Big Deal Days

[papy]

Amazon Prime members save over $1B during Prime Big Deal Days

According to Amazon, sales trends observed during Prime Big Deal Days include:

• Apparel, beauty, home and toys were among the best-selling categories.
• Customers purchased millions of Alexa-enabled devices, including Fire TV and Echo, which were best-sellers.
• Apple AirPods Pro (2nd Generation), Bissell Little Green Multi-Purpose Portable Carpet & Upholstery Cleaner and Crest 3D Whitestrips were among the best-selling deals.
• Squishmallows, Barbie Toy Boat Playset and Catan were among the best-selling toys in the U.S.
• Prime members ordered more than 150 million items from independent sellers in Amazon’s store, most of which are small and medium-sized businesses, with Clean Skin Club Clean Towels, Hula Home Spray Bottle and PicassoTiles 100 Piece Set among the best-selling small business products in the U.S. on the first day of the holiday kick-off event.

“AI was a game-changer during Amazon’s manufactured holiday this year, driving significant sales growth for digital retailers who used it effectively to engage and influence shoppers.”

[Dogtamer]

@papy

…
“AI was a game-changer during Amazon’s manufactured holiday this year, driving significant sales growth for digital retailers who used it effectively to engage and influence shoppers.”
…

LITERALLY the money quote right there, methinks.

Fasten your seat belts & batten down the hatches, people.

We be in for a bumpy ride.

[papy]

@Dogtamer

a bumpy ride.

[CNBC] On Amazon, eBay, and Shopify, AI is the new third-party seller

On Amazon, eBay, and Shopify, AI is the new third-party seller

[GGX]

I wonder how much of that $1B is based off of false list prices

Also another thing that jukes the stats.

Let’s say you have Brand A and B that are relatively similar.

Brand A retails for $100, Brand B retails for $50.

Brand A has monthly sales (including on days like prime day) that are 60% off. As a result, almost all sales for that brand occur only during these sales events. There are companies that do actually employ this type of strategy.

[papy]

@GGX

almost all sales for that brand occur only during these sales events. There are companies that do actually employ this type of strategy.

Well, if so, then I doubt that those companies only started doing that in October 2023, so I suspect these data are as affected by that factor as any previous Amazon sales event data in the last decade have been.

[ASV_Vites]

@GGX

I wonder how much of that $1B is based off of false list prices

IDK…

Let’s look at it this way…

Our buyers saved a legit $8,000 off of real everyday prices during the 2 day sale.

Let’s say every seller ran deals like we did.

$8,000 X 2,0000,000 sellers = $16B in savings.

We all know that the vast majority of sellers don’t sell anything.

We also know that a lot of items on Amazon sell for more than $14 on avg (our avg price).

I buy $1B as legit based on where I sit.

[papy]

@ASV_Vites

Our buyers saved a legit $8,000 off of real everyday prices during the 2 day sale.

WOW. And your products aren’t even “gifts”! You didn’t even need to offer any deals. Nice!

[ASV_Vites]

@papy

You didn’t even need to offer any deals

Yea we did, because everyone we compete against does…