[DC360] Top retailers promoting convenience with premium shipping before Christmas

[papy]

Gift buyers are going to spend their money somewhere. Make it easy and worth their time to shop with you. Advertise your quick-ship options.

Top retailers promoting convenience with premium shipping before Christmas

As Christmas gets closer and consumers have fewer options to receive gifts in time, they become more willing to pay for shipping, says Krish Iyer, vice president of strategic partnerships at ecommerce shipping vendor Auctane. $9 is the “sweet spot” of what consumers are willing to pay for premium shipping, Iyer says based on Auctane’s research. That’s not necessarily the true cost of shipping the item on a short timeline, he says.

“Maybe you’re [as a retailer] not going to make money off of that, but you’ll give your customers options and they are willing to pay for it. So subsidizing [shipping] on both ends probably makes some sense,’ he says.