Got this email from Amazon just now and I think I know why. First of all, this hasn’t been announced anywhere that I have seen and the deprecation I guess will be universal.
As for why we got it. Through the brand registry product review dashboard, sellers can reach out to buyers to try and resolve any issue with the hopes of getting the review changed or removed. You can’t say that as a seller but you can try and be helpful with a shot that the buyer will make a change.
We always refund every negative review and send along a message explaining why they may have had an unusual experience with it. Customer support.
Got one today. There are a couple ways to reach out (Contact customer) / (Customer support) / (Courtesy Refund)
When all you see is (courtesy refund), that means the buyer has opted out of communications.
Got the email below immediately after we hit the offer courtesy refund button. Seems to me that even this function is going away in a month and change, and no seller can force a message through with “IMPORTANT” anymore.
Thanks for the warning. I did not get the notice (yet)
I send out a message to ALL orders via [IMPORTANT], because without doing so, I get hit with 50+ A-Z claims a year (that are all automatically lost on appeal).
I started in June last year, and found my A-Z dropped to 2 in the last 9 months, so this works perfect for me (except for the time it takes).
Now? Yikes.
What is confusing, is that when I used the Buyer Messages (as noted in the email), if the customer has opted out, then they are bounced.
So I do not understand, how a message can be sent if both avenues to contact are blocked?
I’m inclined to believe your supposition re: Amazon wielding a sledgehammer rather than a scalpel to address Bad/Ignorant Actor Abuse of the Communication Guidelines is likely the explanation - not the least because the OP of that NSFE-linked discussion mentions in one reply that the long-favored “Critical Message” feature hasn’t been used for recently…
For the customer service / Brand Registry review dashboard response, my assumption is Amazon programmers added that “Important” in the background to circumvent their own policy to make sure these messages get through.
They need to figure this out because, once again, 1 hand doesn’t know what the other one is doing.
We don’t refund anyone we cannot communicate with.
They are not OUR customer, they are Amazon’s.
If they leave a negative review or feedback before communicating or attempting to communicate with us, then F’em because of #1. They can google our brand and pick up the phone or email us first if grandma cannot use the Amazon platform to reach out to us.
The overwhelming majority of times the customer is the core problem and refunds don’t remove the review, so just keep the money and let the volume of positive reviews wash away the bad ones.
I/we hate hypocrisy so no customer effort means no seller effort. Can’t feed employees children 1* reviews for dinner, but I can feed them with the money not spent on placation refunds.
Rant over.
This…
Means there more people who can tell the difference between this…
I hear you and agree with you but even with thousands of reviews I still spend the time and money to give it a shot. It works 7% of the time which sucks but for every review removed, it takes away from 1 of the fake reviews from our competitors, who ironically also get a refund for ■■■■■■■ us hard…
Once we start doing well in B&M, this will be the last thing on my mind.
Won’t do you any good, it uses the name of either A. a scientist, which will get you sent to the gulag, or B. a last name nobody was taught about in school anymore, or C. was not on Tik Tok because the CCP algorithm would not let it get as popular as the (insert current cat video).
My WDYMIHTBRFMOD did not launch well as
What Do You Mean I Have To Be Responsible For My Own Decisions.
Or YDASHSKYCATF
Your Dumb A Should Not Have Six Kids You Cannot Afford To Feed.
It makes sense for you and me since we sell impulse items.
VTR sells big ticket items that require literacy/expertise in heavy equipment - so his ROI in our approach wouldn’t make sense.
$ > Evolution
PS - Case:
Nature Made gave me a replacement credit for a sku purchased on amazon on their website. But they gave me the wrong amount - so they gave me 2 credits (one lower amount and one the exact amount), but the prices were double what they were on amazon (from what I recall on their site at the time) - it was a supplement shopping spree.
I, too, apologize for the veering of your intended course in garnering more information on what this apparently-looming change in B-SM protocols portends.
May I ask if you’re seeing a slew of these notices, as some sellers are now reporting in the NSFE discussion (link) linked upthread in Post #4, or if this was a one-time Notification?
The Junk Drawer