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Perhaps it’s just an internal data delay? 
Or they made the order but can’t pay for it (though that would show in pending)
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Amazon’s advertising is a black box. I don’t even think they know what’s going on but you can be sure it all benefits 1 thing - AMAZON…
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I could be wrong as it’s blocked out with red, but what is the sale price of this product? It looks like $44 even though I could be wrong. 6 units x $44 dollars would be $264. It looks like it’s saying that you did $239 in sales which doesn’t add up. Do you have parent/child on this sku? I see it says silver, so maybe they purchased another, lower cost color?
I can’t explain how they account for it, but let’s say a customer clicked my PPC add for product X at $10 but didn’t buy it. Instead, they bought product Y from me at $8. They would then say that I sold a unit but it would be $8 in sales instead of $10. Basically, they are attributing a sale to my PPC even it’s not that item the customer bought.
I see this a lot with my parent/child sku’s. I also see this with virtual bundles that show up beneath the PPC product even though they are not child/parent sku’s. Again, I can’t explain exactly how Amazon tracks and attributes these things to PPC advertising but I see it enough to know that’s what they are doing.
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Nail, meet hammer.
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There is also business pricing. Customer could have been a “business customer” and received business pricing. A customer can click on an ad and come back later on a different day and it will count towards a sale against that ad (can’t remember the exact time allowed for the delay but pretty sure that it is less than one week).
We think Amazon is playing with the Advertising widget on the seller’s home page and probably tinkering with the advertising page (future “update”). The widget will show a sale and then the next refresh of the page will show no sale in the widget.
It’s Amazon … It’s the 4th Quarter … It’s the Glitchmas time of the year.
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ASINs in line above and below reading correctly.
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has another child to the parent but it is same price.
Yes. Forgot about this scenario. Likely since I have many items with the same attributes. Could have jumped to my storefront off this listing.
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Yes, I’ve had many, many times were a sale for $16.99 is attributed to a $26.99 product that aren’t related. I know what that product is as it’s the only thing I sell for $16.99. Somehow that click on product A lead to a sale of product B. Pretty fuzzy reporting on ROAS as there is no way for Amazon to say that clicking on product A was what lead the customer to product B.
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