In-Depth Study of All 92 Amazon Private Label Brands
"If you ever wondered how many private label products Amazon has, it’s almost certainly more than you think.
In this article, we’ll analyze in-depth some of the private-label brands offered by Amazon. We’ve found conclusive evidence that each of the brands exposed in this article is an Amazon Private Label brand and we also broke them down by product category."
Amazon is entering with its own brands in different sectors and in many cases attacking niches in different sectors. It’s especially noticeable in the world of fashion where the marketplace already has numerous brands.
“Attacking niches” should strike some watchfulness in every successful Amazon 3P 
I’m not saying I took notes on several of Amazon’s supplement suppliers and bookmarked them… buuuuut…
I would say that Amazon probably discovered those suppliers via 3Ps in the first place, so turnabout is fair play here.
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