This “featured offer %” in Amazon seller central main page has always been 100%. Sometimes it drops down to 99% - 97%. That 1-3% was weird since I’m the brand owner and no one else sells under it, but it wasn’t enough to bother me. Recently, It’s been dropping and now it is at 50%. I opened a br…

For those of us who are the manufacturer, brand owner, and only seller on the item, it doesn’t make sense that this is effecting us … but it is. Featured Offer Update: Every Seller’s Offers Are Now in the Running [pin] by Indy_Amazon 3 hours ago Hey sellers :waving_hand: Big news if you missed…

I am grabbing this off Business Reports, by Date, the Detail Page Sales and Traffic option (edited several columns out in a graphics editor) [image]

I think the tool is broken, we have several listings we are the only seller on and have the BB. It says featured offer is around 50% but we have never been without the BB as far as I have seen (I check stuff like this daily) and sales are consistent. My guess, they started using AI to calculate some…

As long as the hallucination is just multiplying by 0. It starts dividing by zero and it might cause a singularity.

[image] joebcrafts: it might cause a singularity Aren’t they trying to make AI a singularity? I guess then they would achieve it :rofl:

[image] VLT: I think the tool is broken, … My guess, they started using AI to calculate something and it is hallucinating. It broke right after the announcement that Amazon was using a new way to determine who would get the “Featured Offer”.

[image] Lost_My_Marbles: It broke right after the announcement that Amazon was using a new way to determine who would get the “Featured Offer”. You are 100% correct…the same issues persist, and now more of them.

We sell jewelry and have some custom products and noticed this too. We think the ‘buy box’ on a customized item is no longer considered a buy box, its considered a customize box. As in, your item doesnt have a buy box at all, even when its the featured offer. With that difference, it would mean cu…

[image] jewelryman: and if you believe this is incorrect let us know! It makes sense and is probably a direct result of the new way Amazon is determining the “Featured Offer”. We did gain a mods attention on NSFE who was working with the team on it. No response as of yet.

got down to 12% earlier this week but today it is up to 28% :man_shrugging:

So sales have literally dropped out starting on 9/1/2026 … goose eggs for 3 days. Thought maybe the holiday. Checked account health … nothing … all perfect. New Seller Central started on 9/1/2026 for us. There is no “Featured Offer” widget on the New Seller Central. Being curious, we flipped back to…

FBM, brand owner, 50% featured offer %. Should I be worried?

Selling on Amazon

Dogtamer September 5, 2026, 3:38pm 52

I know you’ve already selected a Solution response for your thread, but I wanted to add that another country has been heard from on this front; there’s a reproduction of a Case Lobby Log reply in this 090526 SAS post: