[Forbes] 35 E-Commerce Statistics of 2024

[papy]

https://www.forbes.com/advisor/business/ecommerce-statistics/

A few stats of particular of note…

Amazon accounts for 37.6% of e-commerce sales, the highest market share of all e-commerce companies

Amazon’s e-commerce sales are down slightly from the previous year when they were 37.8% of all sales.[2] That said, the company is still leading the pack. Other top contenders include Walmart with 6.4% of sales, Apple with 3.6% of sales and eBay with 3% of sales.

Amazon, eBay and AliExpress are the most visited e-commerce websites

Considering Amazon and eBay are two of the sites with the highest number of e-commerce sales, this shouldn’t be much of a shocker. Still, the number of visits each site gets annually is astounding. Counting all of Amazon’s country-specific domains, it gets over 2.8 billion views a year. AliExpress comes in second with 952 million, while eBay comes in third with 872 million.[3]
…

40% make a purchase because of social media influence

Social media gives many people the feeling that they need to “keep up with the Joneses.” As a result, many of them make purchases they might not have considered if they didn’t use a platform such as Facebook or Instagram. The most influential products on social media include clothing or accessories, health or beauty items, food or drinks, event tickets and vacation experiences.[6]
…

The average monetary loss in an e-commerce scam is $101

This number is up from $96 the year before, and it’s expected to keep on increasing.[2] Unsurprisingly, the number of consumers who lost money after being targeted by an online shopping scam is also on the rise. It’s gone from 71% in 2015 to 75% in 2021. Businesses need to take proactive steps to protect both their own and their customers’ finances.

[GGX]

Aliexpress has so many views but isn’t a top seller because all their stuff is cheap knock offs. They probably convert fine but average order value is only a few bucks.

[ASV_Vites]

@GGX

Aliexpress has so many views but isn’t a top seller because all their stuff is cheap knock offs.

How is Amazon any different? LOL

That’s right, Amazon is better at tricking the consumer with a fake image of a company that cares and is superior in every way. Gotta admit, they fooled the ■■■■ out of me as a buyer and seller.

[GGX]

This is mostly true for a lot of stuff. Most “Amazon only brands” are basically just a cheap knock off of something. The big private labeling boom created lots of these brands which basically sell identical products to ali express. I guess the other benefit is prime. Yeah you can get that $15 garlic press from china on ali for $3, but you need to wait 2 months to get it.