The tech giant on Wednesday announced Alexa for Shopping, a new capability that connects its Rufus e-commerce chatbot with its Alexa+ assistant, aiming to unify product research, user preferences and shopping activities across Amazon’s apps, websites and Echo devices.
With the integration, Amazon is retiring the “Rufus” name from its shopping interface, replacing the chatbot with Alexa for Shopping branding in its app and on its website. Amazon says Rufus will continue to power parts of the experience behind the scenes.
