GTIN Exemption

What will happen with existing GTIN Exemption products or those that have a UPC which has been in the catalog for a while but isn’t GS1 when you are forced to use GS1 because the category requires it? Do you just have to supply GS1 codes for all items going forward or will the previous listings under a non-GS1 and GTIN exemption get removed?

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Welcome to SAS!

GTIN / UPC codes need to come from GS1. New ASINs will either need the GTIN Exemption or a GS1 GTIN / UPC code.

ASINs that have been granted GTIN Exemption should be okay.

ASINs that have non GS1 GTIN / UPC codes will probably run into an issue as some point when a bot spots the non GS1 GTIN / UPC.

We would say this would be a good practice. Just know that you can not change an ASIN’s GTIN / UPC number or GTIN Exemption on an existing ASIN. If you get new GS1 GTIN / UPC codes for your ASINs, then you will need to create new listings as the GTIN / UPC field is a locked attribute and Amazon will consider this change as a new item or a new version of the item and therefore the need for the new listing.

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Yup… Nailed it…

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Thanks. We have been around for a while but are newly brand registered and are starting to run into some problems we didn’t have before. I read in the help files that if you start using GS1 codes(because a category requires it) then you will need to use them for all categories going forward. This will get pretty pricey for us as most of our items have 10-12 variations and are in categories which will allow GTIN exemptions. Many of our product launches may be tester products to see if the theme/style will sell and we don’t want to commit to buying GS1 codes. The problem is the vast majority of our new product launches are in categories which allow GTIN exemptions but can’t ignore those that under very strict Amazon rules have to be placed in categories where exemptions aren’t allowed.

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Seconded; there have been multiple reports of this occurring, in various seller discussion venues, ever since Amazon changed the GTIN Exemption Request process some time back - and the frequency of such reports seems to had a fairly sharp uptick over the last 4-5 Business Quarters.

I also second your welcome to our friend @Amazonbiz1 - the SAS continues to grow by leaps and bounds, and savvy advice such as yours almost-undoubtedly is playing a significant role in that.

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