Social media, social selling, social commerce is definitely growing, but it is also definitely a time suck, usually out of proportion to conversions for most small businesses–as is the (honestly, transactional) engagement you have to put in to gain/maintain visibility in the algorithms.
Isn’t my (limited) proprietor time better spent in “IPA” (Income Producing Activities)?
The social-scape is a bit of a nightmare, frankly.