Hi,
Today I just ran into the banner “Customer usually keep this item” (see the red circle in the pic below). I believe this banner could boost sales.
I wonder how to get it besides the obvious of low return. This product has 3000+ reviews average 4.7 stars. I compared it with my product that has similar 3000+ reviews average 4.7 stars but my product doesn’t get this banner even though it also has low return.
obvious low returns is the answer. currently amazon is letting customers know which items sell the most and which ones have the lowest returns. Amazon is still testing this so not all listings have it.
We’ve been investigating this ourselves; I’m beginning to lean towards an inclination that the awarding of this is being greatly influenced not merely by actual Return Rate, but also by what VoTC (“Voice of The Customer”) & Returns Center and/or email-dispatched Satisfaction Survey feedbacks (which may or may not appear via the VoTC mechanism) is providing.
Amabots - can’t love 'em, can’t put 'em out of our misery…
Thank you for sharing the info 
You are very welcome, my friend - when ya get right down to the bare bones of the matter, this is why the SAS Staff has expended their time and treasure to support the SAS/SellersAskSellers Forum:
So that members of our Seller Community can help each other navigate the ever-treacherous waters of The River (among other eCommerce venues).
Well then, that is an interesting label for an item!
Wondering if Amazon is going to adopt this globally.
How are they going to handle categories like Supplements where returns aren’t allowed at all?
Is every product going to have the badge and if not, how can Amazon justify adopting this and communicating it to the customer. Every supplement they shop for has a high return rate or every one has a low return rate?
I won’t hesitate to say that EVERYTHING or NOTHING should be returnable. Blocking returns on certain categories, without explanation is damaging the categories this occurs in.
The consumer believes the seller is blocking their ability to return and they are lashing out on feedback and product reviews because of it.
Another one of Amazon’s blunders that I don’t think benefits Amazon, the seller, or the consumer to be honest.
IMO, 100% of items should have a “return” button. If it’s an item they don’t want back, just issue a refund. I agree that it can be damaging.
I can’t believe Amazon didn’t think this through…
Our ordinary return rate when Amazon allowed returns was less than half a percent so it’s not a huge deal. We haven’t gotten a review or feedback that was negative because of this but A LOT of our competitors have, like a lot. That’s because their products are ■■■■ and ours are not so in a way, this is benefiting us but I still don’t think it’s fair or right.
It’s Amazon, thinking is not a strong point.
You’re right. WTH was I thinking…
Totally agree with this statement. Maybe we (as sellers) could educate buyers to let them that this product is not returnable due to Amazon’s policy. So they don’t blame us.
I have 1 product that it randomly showed up on recently. I have not had any returns in about 5 months on it and the NXC rate is at 0%.
That’s pretty funny. I’m sure there is a “Blame Amazon” bot out there somewhere to get us taken down for doing what’s right / being transparent.
I wonder how having your items set to “Free Returns” for any reason will interact with this. I expect you would never qualify.
We have a vertical market that is to expectant mothers, the items relate to the birth of a child. We manufacture the product, and we offer those free returns. No questions asked.
The last thing I want to do is intrude on a family that is returning an item related to the birth of a new child. What goes through my mind each time is, what if something went wrong, and that is the reason for the return.
Yup. 
TBF supplements are refundable not returable so is grocery you just have to contact cs first
Indo that in every buyer seller message
Seconded.
While I must admit that I suspect that that particular nicety probably has become something of a bridge too far in our twittering-and-twerking, ever-increasingly distracted, disengaged & dispassionate Western Society - and despite multiple reports that Amazon is no longer conscientiously/invariably displaying to members of its Buyer Community what a 3P Seller has taken time to provideNOTE on the latest-known revision of their Returns Settings (link, Seller Central) Dashboard - I remain convinced that a short, succinct, & straightforward set of “Your return instructions” being populated there offers a good deal of relief.
Between 2014 & 2017, I was constrained to revise our “Your return instructions” no less than 5 times* , as Amazon was - as it always is 
- quite-literally all over the map with ever-changing criteria for that concern; there would seem to me little evidence to suggest that NOT having revised them since that time has punished us…
Contrary to what may well be popular belief, likely based upon my habitual ‘wordiness’ in fora like these, I actually am capable of being brief when push comes to shove - hence the reason why I retain control of matters like this even tho’ I “retired” from daily operations more than a decade back…
