How to remove seller name from "see seller details"

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When people go to “see seller details” they see my name and address.
I would like to show my store’s name instead of MY name.
It always used to be like that, but must have changed some months ago.

(When I say store name I mean the seller identification you see next to your listings
for sale.)

I looked at other stores and EVERY single one shows the store name, not the
seller’s name.

So I opened a case with Amazon and received some boilerplate
language that my store name must be branded.
I then reopened the case, and received the exact same language back.

Anyone know how to change your own name to your store’s name?

TIA

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Are you registered tax wise as an individual or a business/llc? That’s where Amazon pulls that info from.

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