How to remove seller name from "see seller details"

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When people go to “see seller details” they see my name and address.
I would like to show my store’s name instead of MY name.
It always used to be like that, but must have changed some months ago.

(When I say store name I mean the seller identification you see next to your listings
for sale.)

I looked at other stores and EVERY single one shows the store name, not the
seller’s name.

So I opened a case with Amazon and received some boilerplate
language that my store name must be branded.
I then reopened the case, and received the exact same language back.

Anyone know how to change your own name to your store’s name?



Are you registered tax wise as an individual or a business/llc? That’s where Amazon pulls that info from.