I have an item listed on Walmart where my price is $6 lower than another seller, but they are featured selller. Besides from them being a bigger seller, I noticed that they are from same locale as me, but Walmart is showing a delivery date of item to my zip code by 8/21. When I check my item on the listing it shows it as delivery by 8/28 (My seller zip code and delivery zip code being the same). I assume this is playing a big factor on why this seller is being featured. I assume they are doing expedited shipping (USPS Priority) to be able to get that faster delivery estimate. How can I adjust shipping for this one item to offer same shipping speed and be competitive? Item weighs only 6oz so don’t think it will much difference in price from Ground Advantage to Priority.
We don’t sell on Walmart. Can you create a separate shipping template to use for that one ASIN?
If Amazon pricing for USPS follows the USPS commercial pricing, then USPS GA would run anywhere from Zone 1 at $4.20 to Zone 8 at $4.85. From what we see on USPS, USPS PM commercial starts at Zone 1 at $10.60 to Zone 8 at 27.44 with USPS Cubic commercial 0.10 between $7.91 to $12.83. USPS Flat Rate Envelope would be $9.70. For the most part, USPS GA to USPS PM will almost double your shipping cost.
From our experience with USPS and 3oz to 4oz, USPS GA is generally only 1 day faster than USPS PM Flat Rate.
This most likely is the driving parameter in them having the featured seller over you.
Have you thought about Google Ads pointing towards your product’s listing on Walmart?
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The thing is when Walmart was on this listing previously and I was selling like $5 under them I was the featured seller due to me being so much lower(and WM is a much bigger competitor than this other seller). But, how can I get the delivery date to match that other buyer since his store address is 1 hour away from me, but Walmart is showing delivery to my zip by 8/21 and my listing/store (which is my own zip code) is showing delivery by 8/28. How can delivery be a week later when item is located in same zip and shipping to same zip? Is it a glitch or do need to mess with shipping template somewhat since my handling time is 1 day.
Perhaps they have stolen a copy of the Amazon tracking methods and is using that.
How big companies that ship so many products themselves (THAT being the likely problem) are incapable of getting shipping times and distances even remotely close to reality is astounding.
Amazon is so bad it’s a miracle that anyone shops there from third party sellers!
This is from today on Amazon and is going about 100 miles away -
Free Economy Shipping
Ship by date: Tue, Aug 19, 2025 PDT
Deliver by date: Tue, Aug 26, 2025 PDT
The PO label says 2-5 days so it would arrive by the 25th at the worst if I ship on Tuesday.
My Amazon handling time gap says my average items arrives 2.7 days early (in one spot, 2.6 in another!!). They should eventually figure that out, shouldn’t they – both Amazon for me and Walmart for you?
Handling time gap
You handed off packages to carriers on average 0.0 calendar days after your promised handling time.
Promised Handling Time:
2.7 calendar days
1.8 business days
Actual Handling Time:
2.7 calendar days
1.8 business days
Transit time gap Your carriers delivered packages on average 2.6 calendar days before your promised transit time.
Promised Transit Time:
6.8 calendar days
Actual Transit Time:
4.2 calendar days
Even though it is close, it is how USPS is distributing and routing from each location that matters. There was a notice back in May / June from USPS which explained that some locations and destinations would now have longer estimated delivery times that would be outside the stated 2 to 5 days for GA and/or PM. This was to start with the July 2025 price increases.
From our location, USPS use to go 27 miles each evening to a distribution center and then leave the area to their destinations shortly after midnight from this distribution center. Our packages use to get to their destinations in 3 to 4 days. Now our packages go 27 miles to a distribution center and get there the following morning which then sends them 90 miles north to another distribution center on day 2. From this distribution center, the packages leave for their destinations either late on day 2 or early on day 3. When you add the normal 3 - 4 day original time to that 2 to 3 days to get out of the area, our packages are now delivered in 5 to 7 days. If we skipped our post office and went directly to the distribution center 27 miles away, then our packages would be delivered in 4 to 6 days (basically one day earlier). If we skipped both our post office and the local distribution center and shipped from the distribution center 90 miles away, our packages would be delivered in 3 to 5 days.
From this example, you can see that it all depends on the USPS routing and handling of the packages as to the total delivery time even when the original shipping locations are only a half hour or hour and a half away from each other.
Then sometimes, our local distribution (the one 27 miles away) goes ahead and ships out without sending to the distribution center 90 miles away. We never know until it happens.
We don’t play the lower price game. We set our price and then find ways to drive traffic towards it. It always amazes us, that when we have to raise prices, it doesn’t effect sales.
It is hard to chase Amazon’s constant changes and we imagine Walmart is not different in this respect. We try to find ways to drive traffic to our items on Amazon and off of Amazon that don’t hinge on what Amazon does. If we were on Walmart, we would do the same.