Hi,
I’ve been posting on Amazon Posts since January this year. The results (Views and Reach) have been every where. A few posts have thousands of Views and Reach while most posts barely have a dozen of Views and Reach. I only see Amazon Posts from the Post editor on Amazon ads platform. I wonder how do customers see post in the real world. Only a few times, I saw my posts at the bottom of the product page.
I try to post frequently (every other day) because some YouTubers said that it would improve the sales. Now I’m not sure so whether quantity trumps quality. I’m afraid that if I post too much, customers might feel overwhelmed and not checking the post at all. Maybe I’m wrong. I would love to see how customers see the post to decide whether to focus to quantity or quality. Please advise. Thanks.
As a fairly frequent Amazon shopper, I have no idea what “Amazon Posts” are and wouldn’t listen to a random stranger talk about a product anyways. I used to occasionally see attempts at “influencers” doing videos when scrolling through the amazon app, but eventually I’m pretty sure I found a way to disable those. So.. not sure if those are “Amazon Posts,” but I think in general people have enough social media without Amazon’s attempt to jump in the ring on this.
Amazon Post is another way to advertise our products through Amazon social media. It’s not a full fledge social media yet because it’s all about products on Amazon. So far it’s been free. That’s why some sellers use it as a free advertisement.
Thanks for sharing your thoughts. Hopefully more sellers have your views. So the Posts don’t get competitive (like PPC) and increases the chance of customers seeing my posts to lead them to the product pages
I sell nothing which could possibly benefit from these posts. No sane person would recommend these posts for my merchandise. I am not a target for this feature.
I am speaking as a buyer who believes folks who promote on social media cheapen and hurt their product and its sales.
But I also believe that Internet advertising is a poor return on investment, and the need for PPC on Amazon is simply a result of oversaturation of products and effectively a fee increase.
The need for these tools is most often because sellers are offering products which are fundamental unprofitable at the existing levels of competition and cannibalize the sales of others.
For products on independent websites, there’s literally no other way to drive traffic (other than google, which is tricky). There’s a reason Pinterest and Instagram are so popular. But it may depend on the age group you’re targeting. For anyone younger than (well…me I suppose), social proof is a big deal.
For what you sell, do you only have 1 picture of the item in the listing?
Your bullets/description are minimal?
You don’t include additional keywords, right?
You don’t have A+ content, right?
No storefront either?
No separate website nor additional outlet you’re selling it at? Sales of your items just happen by serendipity?
It appears that Posts are searchable (like Instagram):
While I agree that there is a lot of cheesiness out there (and Amazon’s examples qualify - photoshopped joggers/setting result of shoes on a backpack search?, a kitchen mixer is an espresso maker?, no one holds a bar of chocolate like that when they eat it), Posts are just another tool for your item to be found in the sea of everything out there.
I know that I am not very good at doing what the algorithm “wants”, but I do put my “portfolio” of things I make on Instagram, Facebook, my own website, Pinterest, Etsy, Amazon, etc. If I don’t put my items out there, there is “nothing” to be found (even by accident).
I have a broad shallow inventory of items of interest only to niche buyers. My intellectual contribution to the products is the selection which is mostly unique.
My listings have minimal direct competitors, turn slowly under the best of circumstances, and offer exceptionally high percentage margins. They are selected with a minimum dollar margin, as well.
There are multiple pictures for many because the condition matters as does often does the content.
Pinterest and Etsy are great examples of sites which detract from the sales of what I sell. Many people who do not have the money to by NFTs save collected images on Pinterest and in Etsy collections rather than buying/
For those who are selling their own crafts, I expect they are using the sites you mention to destroy their sales potential by spawning competitors who are stealing their IP. Unless your products cannot be duplicated by third world competitors with limited capital, technology and equipment, it is suicide.
Hehehe Love your last phrase “Sales of your items just happen by serendipity”. I give up showing him an alternative. Some people only wants to do their own thing. I’m with you. The more expose, the better.
The first few months of Posts was the best. Many people reported more than double in sales after 30 consecutive day of posting. Yeah first move advantage. I wonder if Posts is still as effective as the first few months. Any idea?
Since you originally made this 061623 post, the effectiveness of the Amazon Post Program has dropped markedly - perhaps due to the Amazon Influencer program’s insidious rise, although sagging engagement (as evidenced by the quality of recent Creative Content from many of the users) probably shouldn’t be lightly overlooked - and dropped so markedly that Amazon is deprecating the program, as KJ_Amazon reveals in an NSFE reply to today’s ‘Ask Amazon’ event here:
In typical Amazon fashion, I’ve yet to see any official announcement of this latest sea-change - not even an email; had our script kiddies not flagged me when they saw the Ads API notification, I’d still be in the dark.
