Yup because all accounts have a minimum volume. Historically, this would have been better depending on your size and how Amazon treats you. If things get tight two different accounts can be double the capacity.
That is also a question for your business structure. We have multiple corporate entities between the three owners. And one of those has a DBA Amazon account, because we wanted to make an account to sell items with a little more discretion.
Yeah the minimum you can get for standard size storage is 100 feet I believe.
If you have crappy IPI it can definitely benefit you to have access to a 2nd 100 feet.
Thankfully they got rid of the # of units limitation a while back
Hi @HumbleWarrior ,
Did you decide to open a 2nd account for the new brand or did you decide to add the new brand to your sole Seller Central account?
My owner asked me if we could create a 2nd account to manage a completely new brand, but I recommended adding the new brand to our sole account and creating a Brand Registry Store for the new brand products to be displayed separately and better organized with dropdown categories.
It has been a few years since I researched multiple accounts, and we do manufacturer a few different brands but only have 1 corporation name (or 1 EIN).
I’m also tagging in @Image because I think they also manage this account situation (but apologies if I’m wrong!).
We have 4 different brands under our account. I would highly advise against opening a second account.
You would need to form a whole new company anyway with different bank accounts, CC, EIN’s, email addresses.
Unless there is a real financial split going on from brand to brand, with different beneficiaries, there’s no reason that I can think of to open up the risk and doubling the workload when it comes to various factors with more than 1 Amazon selling account.
Is this only needed if we wanted to keep the accounts un-related? I do not mind if Amazon related the 2 accounts. Do you think this would apply if we didn’t mind the accounts being related?
I might be wrong but I don’t think you can use the same CC / Banking Info / EIN’s for 2 different accounts.
I’m just commenting here because I have 1 account with 4 brands (registered).
I own 2 businesses and I do have a second account. They are owned by different people with me being involved (owning) a piece of both.
These accounts are related because I needed to get Amazon’s permission to do this because that used to be a thing. It’s not anymore.
These accounts are completely separated in:
Different address
Different Bank Account
Different CC
Different Email address
Different EIN
The only thing that’s the same is me (primary user for both).
Why would you want to do double the work? I could see if one brand is sex toys and the other is children’s books. That might make it make sense with buyers being able to see the entire catalog for a seller. Something tells me that a fraction of a percent of buyers ever do that.
My advice is 1 account for your situation. I wouldn’t think of doing it any other way but that’s me.
I voted for the 1 account, but my boss still wanted me to research a little.
I would share the thread with them.
Remember, if some bot goes bat ■■■■ crazy, or some other similar BS Amazon issue happens to 1 account, the other is toast. It’s a lot easier to deal with 1 account if something stupid happens.
Something stupid happens on Amazon ever min.
Yes @papy we have one seller account it is under our corporation name. We then have three of our own brands. They operate under the corporation as DBA’s registered in our state. They have websites, associated with them, yet operate under the parent company.
No need in my opinion to have more than one seller account. Though when we picked our corporate name we made sure to select something that could be used for anything in our trade. When we brainstormed the name in the 1980’s at first it had our region in the name. We worked through that and made it more global.
I went on long 3 month vacation. So I haven’t done much. Thanks for continuing this thread. After reading info from ASV_Vites, I just decided to have just 1 account and multiple brands under it for the sake of simplicity.