Just announced in the 042926 Amazon News feed:
https: //sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHS0gyS0Y0WjI1UFBZNFg4
It’s official, Prime Day 2026 is in June
Grow Your Business
Apr 29, 2026
40 views
Make this your biggest Prime Day yet.
We’re excited to announce that Prime Day 2026 will take place in June.
Last year’s event saw record-breaking sales , with Prime Day 2025 being the biggest Prime Day event ever. Customers saved billions on deals across more than 35 product categories — more savings than any previous Prime Day event. Sellers like you also hit new milestones in both sales and items sold.
Here’s how to get your business ready to make the most of it this year:
Submit your deals
Schedule your Best Deal, Lightning Deal, or Prime Exclusive Price Discount through May 26. Best Deals and Lightning Deals submitted by midnight Pacific Time on April 30 receive a $50 discount on the upfront fee.
To schedule a deal, go to Create a deal . For full eligibility details, go to Deals for events and Price Discounts and Events .
Send in your inventory
To ensure your products are Prime-ready by Prime Day, get your FBA inventory to us by these dates:
May 27, 2026: Amazon Warehousing and Distribution (AWD) shipmentsMay 27, 2026: FBA shipments with minimal shipment splits option selectedJune 5, 2026: FBA shipments with Amazon-optimized shipment splits option selected
While we’ll continue to receive inventory after these dates, late arrivals may not be processed in time for Prime eligibility.
For complete details about Prime Day, including key dates, eligibility criteria, inbound deadlines, and other best practices, visit the 2026 Prime Day Readiness Playbook .
To read the full announcement, go to Amazon’s Prime Day event is back this June .
So we’ve got a bit over a month before everyone stops buying, hoping that by waiting a few weeks they’ll get a better deal…
papy
May 1, 2026, 8:35pm
4
“It doesn’t really look the same from year to year — Amazon changes key categories, lengthens or shortens the duration. From a financial reporting perspective, one thing this does is it allows Amazon to not compare apples to apples [in comparing one year’s Prime Day to another’s]. That helps circumvent some of the tougher questions they might get about Prime Day performance.”
www.retailtouchpoints.com/news/whats-behind-amazons-prime-day-calendar-change/619248
