about 300 orders last 90 days, ONE feedback.
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I’ve seen ~0.3% as an average feedback response rate used in a few places. Seems like most people here are pretty much around the average. One outlier above due to special actions taken to generate feedback, and the one outlier below I think is a mistake with the decimal point
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Where do I find my feedback rate (not average)?
AFAIK, there’s no longer any report or GUI Dashboard available in Seller Central to display that, so we always resort to the methodology that our friend @ASV_Vites elucidated in Post # 16 upthread:
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Here are my numbers:
30 days: 0.4%
90 days: 1.06%
365 days: 1.15%
I stopped using thank you cards in the orders about 3 years ago (they don’t mention feedback at all), they are just hand signed by whomever made their order and said “Thank You”. We do not send messages to customers requesting feedback or inquiring how their order went.
We do mostly custom items, so I think we get above average engagement - especially from the buyers that come up with special requests or configurations beyond the customization page’s abilities. Plus we’ve been somewhat accommodating - when a customer makes a mistake on their order, often we’ve replaced it without a return. I think Amazon calls this “delighting” their customers.
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It’s been getting worse now.
I’m seeing 0.11% last 30 days
We all know the chance of getting negative feedback is far greater than getting positive. People love share any little problem.
But isn’t this dumb metric eventually just going to make it look like Amazon is full of bad sellers since the feedback is not balanced correctly?
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Not for FBA sellers, because they strike through 99% of negative feedback when FBA is used.
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(the quiet part out loud)
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Isn’t it strange that we can do that at will?
Don’t like your feedback?, just hit remove and BAM - it’s gone or struck through.
It’s amazing how loose that is as compared to every other policy / process Amazon has.
Someone could leave “This product killed my Mom”
I’m kind of surprised they still use “we take responsibility” in the strikeouts.
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Then …
Grandma got ran over by a reindeer …
Now …
Grandma got ran over by a Amazon driver …
Dear customer, your feedback privileges have been removed for improper grammar when accusing Amazon of a crime.
You noticed how authentic we wrote it … thank you!
