Walmart’s ad business may lag Amazon’s in sheer revenue — Amazon pulled in $56 billion last year [compared to Walmart’s $4.4B]. But when it comes to how saturated their search results are with sponsored listings, the two are nearly indistinguishable, according to an analysis of around two dozen product searches conducted by Modern Retail.
5 Likes
YES YES YES. THEY SUCK!
It indeed is pay to play. Organic listings are hard to find, sometimes impossible in some categories.
Very shady and Amazon has inched their way closer in recent years.
Here’s an example of our top seller:
Amazon - 82% Organic / 18% Paid
Walmart - 80% Paid / 20% Organic
Amazon - Overall Pick for main KW
Walmart - Popular Pick for main KW
It’s exceptionally hard to make $ on Walmart. We only stay there because we need to be if we want any chance of getting into their stores in the future.
4 Likes
This…this is like old Amazon. And yes, your category is highly competitive BUT you’re the “popular pick”.
If you’re not making that money, we at least know where it’s going in your case.
I haven’t forgotten that you’ve been telling us this for years. 
3 Likes
Retail has been charging for shelf space for close to 75 years. If a company wants their product displayed on an end cap, they have to pay. Eye level placement also costs money.
Amazon adapted classic retail methods to online search.
Amazon has been extremely effective at translating existing retail techniques to the online world and done little actual innovation.
Walmart has the experience and talent to recognize familiar retail solutions.
2 Likes