[ModernRetail] How inflation and dynamic pricing are fueling concerns of ‘price paranoia’

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Price paranoia is easy to spot thanks to social media, where people compare and contrast the price tags on products across different retailers. Shoppers point out that sometimes even the same retailer offers a product cheaper online than in stores. One TikTok video calling attention to Kroger’s dynamic pricing displays brought in thousands of comments criticizing the changing prices throughout the day.
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More people are showing off their ability to save by finding bargains and passable dupes of expensive products. On platforms like TikTok and Instagram, popular posts are increasingly showing off cheaper versions of highly-coveted products, from Uggs to high-end skin care, that they are able to find on other platforms like Amazon and Temu. In the Gartner survey, 88% of people reported they’re increasingly embracing underconsumption compared to two years ago.

How inflation and dynamic pricing are fueling concerns of 'price paranoia'

Read the whole article. Consumers are more savvy and more vigilant than ever when it comes to pricing. They know the trucks and are watching.

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More info: Gartner Marketing Survey Finds 68% of Consumers Report They Feel Taken Advantage of When Brands Use Dynamic Pricing