Some good info here that even small scale Sellers can keep in mind when considering ad conversions. (Do follow each marketplace platform’s specific policies around package inserts.) And even though this article spends a lot of time on brand-partnered inserts, there are still takeaways for inserts in your own product packaging and shipping packaging.
In theory, anybody who opens an order package could potentially be in the market for the related product that’s being advertised. …Direct mail experts say brands are incorporating inserts through both shared mail and inside other brands’ packages.