New! Assign selling roles to Vendors in Brand Registry

This announcement came via email …

Amazon Brand Registry just launched:
Vendor selling role assignments in the

Manage selling roles tool

Why is this important?
Brand Administrators can now use the Manage selling roles tool to assign new selling roles for selected users with active Vendor Central accounts.

These selling roles unlock eligibility to access specific brand selling benefit programs, based on the user’s relationship with the brand.

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How does the tool work to assign selling roles to vendors?
To use the tool, brand Administrators must:

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Visit the Brand Registry portal and click Manage at the top of the page, and then select Manage selling roles.

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Click Connect a selling partner account.

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Choose Vendor Central accounts.

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Choose the type of selling role that you want to assign, either Brand Representative or Reseller.

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Select one of your accounts or Other account from the drop-down menu.

Note: If you select Other account, provide an Account ID for the vendor that you want to invite to your brand. Vendors can get their Account ID from their Vendor Central account by clicking the gear icon at the top of the page, selecting Global accounts, and then selecting the Accounts tab.

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Choose one of your registered brands from the drop-down list.

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Click Connect selling partner account.

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Once you have sent the invitation, the user will receive an email instructing them to accept it through Vendor Central. After accepting, the selling role will appear as active in the Connected tab on the Vendor Central accounts tab on Manage selling roles page.

Who may use the tool?
The Manage selling roles tool is only available for brand Administrators.

Want to learn more?
Review our Brand Registry selling roles help page or check out our guide.

2 Likes

I was just reading this.
It only seems to apply to Vendor Central accounts, so I’m not sure how much this will actually matter.

3 Likes

Yes and I am disturbed by the fact that my “closed” account got this email…. Most of the BS automated emails from Amazon have stopped but got this one.

The other ones I get are about shipping to FBA / AGL / AWD.

4 Likes

We changed our email many years ago but Amazon still sends stuff to it randomly. We wanted to get rid of that email but are afraid to because Amazon might send something critical to it.

Gives us a little extra insight into what/how Amazon is playing around with the big boys.

3 Likes