" Resellers (not enrolled in Amazon Brand Registry as a Brand Representative selling role) will now be required to use Amazon Barcode stickers for products even if they have a manufacturer barcode."
I read this to mean, that if you will now be required to use an FNSKU label for your inventory even when the inventory has a UPC on it if you are not the brand owner.
Looks like Amazon finally decided to take action against those who abused the co-mingling of FBA inventory. Check your supply chain now and see if you have items that require new packaging or labeling that you will want done at the factory from your supplier, as Amazon is already removing label service at the end of the month.
It can get quite expensive having a third party label your stuff or shipping to you for labeling, then to Amazon.
I don’t do FBA but they say “as a Brand Representative selling role” which I think would include any sellers that are on a whitelist with Amazon. If so, the big effect I would think would be for gray market sellers that have been skating by at this point.
They defined that specifically in the preceding words… "in Amazon Brand Registry… " That means they have to actually be added by letter from the rights owner. Not an easy feat with all the wickets put in place and if a manufacturer does not want to add their information to the platform in the first place.
Don’t get me wrong, as a rights owner I am delighted that the scabs will have to separate their inventory, but as a seller, there are a couple items we will have to either remake listings for, or redesign packaging, as the existing listing UPC’s pre-dated our ownership of the IP. Getting Amazon to change brand names on a listing is nearly impossible.
