Nike set to raise prices next week, plans to sell on Amazon again (if you even care)

News for Ecomm Sellers
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Reuters

Wed, May 21, 2025 at 2:38 PM PDT

Nike is planning to raise prices of some products from next week and will sell items on Amazon after six years, the company said on Wednesday.

The footwear retailer will increase prices on apparel and equipment for adults between $2 and $10, while those priced between $100 and $150 will see a $5 hike, it said.

The company sources a significant portion of its footwear from China and Vietnam. With the critical back-to-school shopping season approaching, Nike will not raise prices for childrenā€™s products.

ā€œWe regularly evaluate our business and make pricing adjustments as part of our seasonal planning,ā€ Nike said.

Prices for shoes costing more than $150 will increase by up to $10, while products costing less than $100 will not see any hike. Nikeā€™s Air Force 1 shoes, which cost $155, are exempt from the increase.

CNBC first reported on the price increases.
German sportswear brand Puma said earlier this month it had reduced shipments from China to the U.S. and might increase prices in the country due to tariffs.

BACK AT AMAZON
Nike will be back on Amazon as the footwear maker works to regain market share from newer and trendier competitors amid a turnaround push under CEO Elliott Hill.

Nikeā€™s products on Amazon are currently sold by independent merchants, and the company stopped selling on the e-commerce platform in 2019 as it shifted focus to sales on its own websites and in stores.

Its return to Amazon in the U.S. was part of its investments in its marketplace to reach more consumers, which also included expanding to new physical retailers such as department store chain Printemps.

North America was Nikeā€™s biggest market by total revenue, as of 2024.
Amazon notified some of those merchants that it will ban them from selling certain Nike products from July 19 as it was working with Nike directly, the Information reported, citing a message sent to merchants by the company.

ā€œWeā€™re providing an extended period of time for the small number of sellers affected to sell through their inventory of overlapping items,ā€ an Amazon spokesperson said.

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Thank you for finding this! I was struggling to find a non-paywalled source (coming back to Amazon that is)

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Found a link! I think itā€™s just a reprint from Reuters.

CNBC first reported on the price increases.

Hereā€™s the CNBC article:

And from ModernRetail, some 3P Sellers are featured. One said he sources all of his Nike products from outlet storesā€¦

Nike is clearing out their warehouses. :grimacing:

Selling through Amazon again could be an opportunity for Nike to clear out old inventory. When Nike reported earnings in March, Nike said it was focused on reducing its inventory levels, which are ā€œelevated across all categories,ā€ the company said at the time. Nike issued weaker-than-expected guidance in its most recent quarter, citing ongoing restructuring efforts, as well as pressure from new tariffs on foreign imports. CNBC reported that Nike will hike prices across a range of products as early as this week as tariffs squeeze the broader retail industry.

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Insert Qatar joke here.
Jokes aside, why is it suddenly a ā€œthingā€ to announce price increases? Arenā€™t you supposed to just sneak in and hope no one notices?

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Nike failed to mention the Air Force 1 shoes now come in the King favorite style.

Gold and sole-less (sp)

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bazinga

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Hereby nominated as the current front-runner in the annual ā€œWittiest Reply Of The Yearā€ sweepstakes; standing in the ā€œBest Reply Of The Yearā€ remains under review. :face_with_monocle:

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Itā€™s been a thing for a little while. causes people to BUY NOW!

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https://us.fashionnetwork.com/news/Nike-s-price-hike-triggers-similar-moves-from-adidas-and-puma,1733387.html

"this is not Nike-specificā€”itā€™s an industry-wide issue. Everyone will be affected by these tariffs,ā€ Krankowski added.

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The relationship between Nike and Amazon has historically reflected the fundamental dislike of the players with each other. Every deal between the companies has ended prematurely with never party disclosing why.

Anyone want to bet when this rapprochement ends.

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I saw several months ago something from Nike stating that they were going to soften their stance on firmly controlling sellers, with hints of allowing sales on e-commerce sites; but at that time, it was unclear if they were going to let authorized B&M sellers also sell on Amazon, or do it themselves. I guess we now know at least part of the answer.
I also suspect this may have something to do with the recent rather soft-handed crackdown by Amazon on unauthorized Nike sellers, who are having their offers taken down, but (at least for now) keeping their accounts. Just last year, getting caught selling Nike was a death sentence.

But for me personally, donā€™t really care one way or the other. Havenā€™t worn Nike shoes since before they were even a big thing, and have no interest in moving into such a cut-throat category, where returns are a significant thing.

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You could start a barefoot shoe brand - thatā€™s a thing - I mean 2023 Revenues for Vivobarefoot which is otherwise unknown in the general shoe brands was close to a $100m. So there are niches in that. I only wear barefoot shoes or shoes that are zero drop and have wide toe areas - for my toes to splay. Offers better structure and foot stability and aligns with my overall health goals: nutrient and hormone optimization in its full chemical cascades - so even the tiniest muscles and tendons in my feet are built up - and my feet and adjacent anatomy looks fantastic over the course of +3 years Iā€™ve been using them with the other interventions I employ.

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Iā€™ve noticed you alluding to having some knowledge of such a move over in the NSFE in recent replies to Nike-related discussions over the last month or two, and I agree with your take on the less-draconian measures seemingly in play than in years past; may I ask if your ferreted out that ā€˜sea changeā€™ information via an official press release, or something different?

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I donā€™t recall for sure; I think I picked up on a quote from a shareholder meeting that was mentioned on a financial website (likely CNN Business); but to be honest, even before long-Covid induced brain-fog, probably couldnā€™t recall; now, um, what was the question?

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A person in a facebook handmade sellers group recently posted that she is having some success using nicotine patches to relieve some of her years-long, long covid symptoms.

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#OnlyFeet

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When the first few 53ā€™ truckloads of Adidas, Guangzhau Shoe Company, and Puma shoes arrive as new returns.