NSFE (facepalm emoji)

[UserID]

Anyone else following this gem?

I WHOLEHEARTEDLY agree with the couple posters here who called out the endless cycle of asking for feedback only to utterly ignore it if not act 180 degrees against it.

At this point it seems to be either a periodic jerkoff session from mods or the last act of a mod who becomes self aware shortly before being reassigned elsewhere never to be heard from again.

Either are the only answer to the obvious which is: are you not reading the 99% of the existing threads on a daily basis pointing out this ■■■■?

MOD EDIT: Spelling error in title

[Dogtamer]

@UserID

Anyone else following this gem?
…

Yepper, I’ve been following it since Roberto first posted it 091924.

As far as I can tell, the available evidence (gathered ever since the days of Auctions, and later the Era of Z-shops, through various iterations of the Amazon Seller Forums [“ASF”]) seems to suggest that NSFE discussions opened by members of the FMT-CMT/AHT SMEs like that one typically prove to be little more than panem et circenses sops for bruised conscience(s), and have been so for many years.

[papy]

@UserID

asking for feedback only to utterly ignore it if not act 180 degrees against it.

Exactly. They can start by actually reading and parsing their own forum.

Honestly, it’s like they’re hoping the Sellers with problems are just 3% of Sellers, and topics like this will bring out the unheard 97% saying, “Problems? What problems?”

If they were really interested in improvement, the answers are already there.

[Lost_My_Marbles]

Explaining the issues and how to fix them would follow under consultation. We consider this level of consultation a fee based level of consultation. Amazon is fishing for freebies.

Definition of Amazonic Wack-O-Mole
Amazon platform of programmers popping up useless code out of holes that is then knocked back into the holes by seller feedback (in theory).

[bookwormapril]

I saw that, and stopped myself from responding. It wasn’t going to be at all nice.

[Pepper_Thine_Angus]

I think the number one issue, and it seems to be touched on in the first few replies.

Seller Support. PERIOD. The fact that Seller Support is so wrong on most case answers should be embarrassing to Amazon. It should put Amazon in a legal bad corner. They aren’t, and it doesn’t.

While I maintain every seller should know policy and should not be asking Seller Support questions that are spelled out in policy, I firmly believe that when you have an issue/question that is not answered by written policy, it shouldn’t be a blind shot in the dark with Seller Support.

[Dogtamer]

@Pepper_Thine_Angus

…
While I maintain every seller should know policy and should not be asking Seller Support questions that are spelled out in policy, I firmly believe that when you have an issue/question that is not answered by written policy, it shouldn’t be a blind shot in the dark with Seller Support.

I don’t disagree, but Amazon quite obviously does - and I strongly supect the problem is likely to get worse once this latest addition to the dufus family of bots comes out of beta:

Amazon launches a powerful new generative AI-based selling assistant codenamed Project Amelia (link, About Amazon blog)

There are already some interesting comments about this in the 091924 NSFE discussion here:

https://sellercentral.amazon.com/seller-forums/discussions/t/212f84c9-95eb-490e-9230-71ed6ae07d1c

[Pepper_Thine_Angus]

@Dogtamer

Amazon quite obviously does

Until one day Amazon finds themselves in a major legal issue due to Seller Support.

Amazon Legal is the only reason Amazon Corporate ever pays attention to anything.

[maintak]

@Pepper_Thine_Angus

Amazon Legal is the only reason Amazon Corporate ever pays attention to anything.

Well, and the accounting department.
“Did you see how much money we hemorrhaged to pay for ‘meatsacks’ this month? AI works for free!”

[Dogtamer]

@Dogtamer

I don’t disagree, but Amazon quite obviously does - and I strongly supect the problem is likely to get worse once this latest addition to the dufus family of bots comes out of beta:

Amazon launches a powerful new generative AI-based selling assistant codenamed Project Amelia (link, About Amazon blog)
…

Buckle up & batten down the hatches, boys and girls - `twould appear that things are about to even more rocky on the AI front, given the phrasing of Dominic’s 092724 NSFE post from about an hour ago (emphasis mine):

https://sellercentral.amazon.com/seller-forums/discussions/t/32398af5-6957-4b93-ba9a-db5c8e13da7a

Amazon Accelerate AI Tools: Project Amelia

by Dominic_Amazon

48 minutes ago

Hello Sellers,

Amazon Accelerate wrapped up last week and we announced a number of new AI tools. We posted about these here: Amazon Accelerate wraps up with new generative AI capabilities and brand analytics tools.

However, we wanted to dive into these a bit deeper in our new series, Amazon Accelerate AI Tools. Today we are going to discuss Amazon Amelia, your personalized Amazon Selling Expert.

Powered by generative AI, Project Amelia acts as your personal Amazon selling assistant. It learns your unique business needs and provides personalized recommendations and insights to help boost productivity and drive growth. Project Amelia is currently available in beta release to a select group of sellers and will progressively roll out to additional US sellers in the coming weeks.

Project Amelia provides sellers with an all-in-one, generative AI-based selling expert that is always available to immediately provide sellers with the answers, advice, and tools they need to succeed. Sellers simply ask Project Amelia a question, and they get a response with accurate information and guidance, allowing sellers to more easily and efficiently manage their business. Project Amelia is an always-available, expert partner to sellers, learning their unique businesses so it can offer personalized insights and support, and available from any page within Seller Central, at any time.

Project Amelia’s capabilities span three key areas:

Knowledge-based questions: Sellers can ask specific questions and receive relevant, summarized information learned from highly accurate and reliable sources on Seller Central and beyond, making it easy to quickly find what they need.

Status updates and metrics: Sellers can quickly retrieve their sales data and customer traffic information, and gain visibility into critical aspects of their business by asking questions like, “How is my business doing?” Project Amelia will provide a summary of recent sales, units sold, and website traffic, and compare this data to the prior year.

Actions and issue resolution: Coming soon, Project Amelia will be able to offer straightforward resolution paths to complex issues and tasks by diagnosing problems and, in some cases, offering to take action on behalf of sellers. By simply asking Project Amelia for help with a task or resolving an issue—such as, “I have 300 units on the way and don’t see that reflected in the report. Can someone look into this?”— sellers will receive personalized guidance, and if needed, assistance investigating the issue or connecting the seller with support to ensure the problem is resolved as quickly as possible.

Project Amelia is a groundbreaking new AI-powered selling assistant from Amazon that aims to make it easier than ever for sellers to manage and grow their businesses. As part of Amazon’s ongoing commitment to helping sellers succeed, Project Amelia represents an exciting step forward in leveraging the power of generative AI to deliver a truly transformative selling experience.

Which capability are you most excited to try out?!?!

Dominic

[Lost_My_Marbles]

@Dogtamer

Which capability are you most excited to try out?!?!

Dominic

None …

@Dogtamer

Project Amelia is an always-available, expert partner to sellers, learning their unique businesses so it can offer personalized insights and support, and available from any page within Seller Central, at any time.

We like mustard on our hot dog. Even if the rest of the world has ketchup, we will still have mustard … no matter how many times we are told it should be ketchup.

Project Amelia … read my type … No Thank You …
We didn’t grow old by not knowing what we are doing … and we don’t need out diaper changed (yet ).

[Dogtamer]

@Dogtamer

…
Which capability are you most excited to try out?!?!

Dominic

@Lost_My_Marbles

None …

Ha - you might be reading my mind!

I came close to closing the above post with an observation that, were I actively participating in the NSFE, I’d be inclined to provide that same answer to Dominic’s question…

I refrained from doing so because - on the score of “Know Thine Enemy” - I will give the tires a kick if & when Amelia D. (“D.” for “Dufus”) comes a’calling on any of our SoA Accounts.

That said, I’ll be quite surprised if I learn anything from such interaction that I don’t already know how to effect - or cannot figure out for myself - without resort to a mindless automaton holding my hand…

[Dogtamer]

@Dogtamer

Buckle up & batten down the hatches, boys and girls - `twould appear that things are about to even more rocky on the AI front, given the phrasing of Dominic’s 092724 NSFE post from about an hour ago
…

Part 2 (emphasis mine):

https://sellercentral.amazon.com/seller-forums/discussions/t/4ba9d20f-3235-47e8-aee3-968ce4d2daa3

Amazon Accelerate AI Tools: Product Titles & Recommendations

by Dominic_Amazon

20 hours ago

Hi Sellers,

Welcome to part two of Amazon Accelerate AI Tools. If you missed part 1 you can find it here: Amazon Accelerate AI Tools: Project Amelia. Today we are discussing how Amazon is leveraging generative AI to personalize recommendations to customers!

Amazon is leveraging generative AI to further personalize product recommendations and descriptions in our store. Based on a customer’s shopping activity, Amazon reviews each customer’s preferences to create personalized recommendations types on our homepage and throughout the shopping journey, as well as provide personalized product descriptions that are more relevant to customers.

For example, instead of providing generic product recommendations to customers such as “More like this,” we’ll provide more specific, personalized recommendations such as “Gift boxes in time for Mother’s Day” or “Cool deals to improve your curling game” based on a customer’s shopping activity. Or, if a customer regularly searches for gluten-free products and they search for “gluten free cereal,” now AI will intelligently position the term “gluten-free” within product descriptions of the right products that appear in search results, ensuring it stands out prominently–even if Amazon or the selling partner has listed “gluten-free” at the very end of the product description.

By analyzing product attributes and customer shopping information, like preferences, search, browsing, and purchase history, we leverage a Large Language Model (LLM) to edit a product title to highlight features that we believe are most important to the customer and their current shopping activity. To ensure these titles accurately reflect what matters most to each individual, another LLM, known as an evaluator LLM, challenges and improves the results, assuring customers see the best possible product information.

What are your thoughts on how this could impact how you sell on Amazon?

Best,

Dominic

Amazon be like:

“Since we cannot trust our AI to get it right, we’ll deploy another dufus to check the first one’s results.”

Sigh.

[joebcrafts]

from the company that can’t tell the difference between pesticides and not pesticides

LLM1: the buyer wants pesticides
LLM2: no, they really want PESTICIDES!

[Pepper_Thine_Angus]

Amazon bots can’t figure out simple math, now they are editing Item titles??? And Sellers will get suspended for the violations that the LLM (aka AI) creates?

Seriously Amazon, I’m going to need to see your PoA for this.

[joebcrafts]

The people deploying AI are less sentient than it is right now.

[Lost_My_Marbles]

Note to self …

Don’t click

@Identity removed to protect the innocent

“More like this”

[Dogtamer]

@joebcrafts

The people deploying AI are less sentient than it is right now.

Loath as I am to admit it, this NSFE post would seem to be case in point in regards your observation re: sapience:

https://sellercentral.amazon.com/seller-forums/discussions/t/16ebfcee-9dd2-44e2-98f9-6bda66c9b187?postId=d0942614-fd0c-44d6-9d02-35bb1040cc0f

…

…

Here’s something though that will make you laugh. I’m not sure if you have come across this before, it was the first time i saw it. When i filed the case about appealing the chargeback, an AI response instantly came up on the screen just before i submitted the case (so not the response you get a few hours later, this was before i pressed submit). I’m guessing its a new system that they are testing as it only appears for certain cases. It looks like a chat gpt kind of thing. Well, it gets it! But unfortunately, even after forwarding it to them the people with the real power didnt want to know still. I’m getting to the point where im ready to submit to our AI overlords, they seem to know what they are doing

There might be some re-jiggering in store for that particular member of the Dufus family…

[Pepper_Thine_Angus]

WOW, it agreed that Amazon “humans” got it wrong. That might be a legal issue.

[Lost_My_Marbles]

Amazon AI (possible human) response (template in the making) …

Although our AI (info) has noted that all of your ducks are lined up, our AI (standard rejection) has deemed there was a missing duck (human intervention) and therefore our second decision to reverse all prior decisions and actions is final.

Thank you for your concern.
Did this resolve your issue?