Why This Matters: This enhancement helps ensure all children’s toys meet applicable safety standards, regulations, and Amazon’s policies, maintaining trust with our customers.
What This Means for Toy Sellers:
Within the next 30 days, you’ll receive a notification identifying your affected ASINs, along with a date that you will have to provide the documents
Your Account Health dashboard will display impacted listings, compliance deadlines, and requirements
Visit our help page for verification process and list of TIC partners: Third-party testing, inspection, and certification services
Monitor your Account Health dashboard for updates
Review the Children’s Toy’s policy page
Next Steps:
No immediate action is required until you receive your ASIN-specific notification
Begin reviewing your inventory to identify potentially affected products
Consider attending the upcoming webinar for detailed guidance
We’re here to support you through this transition. If you have any questions, please drop them below and we will work with the Toy Compliance team to get answers for you.
We are looking forward to hearing from you to make this process as easy as possible.
Below is part of an email I received from Amazon yesterday. Can used books and music be far behind?
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Hello,
Effective September 15, 2025, all Toys & Games listings must be in “New” condition only. Toys & Games listings in “Collectible” condition will no longer be permitted and will be removed after this date. “Used” condition listings remain prohibited for this category.
Why is this happening?
We are taking this action to improve customer experience by ensuring all Toys & Games items are in “New” condition. This change aligns with our Condition Guidelines for Toys & Games.
How do I prepare for this change?
We understand this change impacts your business, and requires time to adjust. To help minimize this impact, you’ll have until October 30, 2025 to sell through your existing “Collectible” condition Toys & Games inventory. After this sell-through period ends, only “New” condition listings will be permitted.
I wish we could say this was a total surprise or that the timing was a coincidence.
But collectibles have effectively been banned in other categories by the bots which enforce IP rights. And during the holiday season there have been many cases of grandparents buying collectible toys for their grandkids with high levels of disappointment.
Amazon has always been designed for box in/box out new, in production product at a price below MSRP,
Those of us who made money here without meeting those criteria are now a small portion of the seller base, if we are still part of the seller base.
My competitors in paper ephemera and advertising collectibles are now competing with me on Ebay and have abandoned Amazon.
Anyone who needs to make a change, had best do it quickly, before the depression clouds their minds.
When the testing issue was brought up on the NSFE, I mentioned the issues of toys that were “Used” being listed as “Collectible” to get around the restrictions possibly being a reason for stricter enforcement. Several toy sellers chimed in that there are really few “Collectible” toys, missing the point I was making that these listings were not to list true collectibles, but to get around restrictions. I doubt that a significant number of toys listed as “Collectible” would qualify with even the most basic criteria.
A bummer for the few who are selling actual Collectible toys, but understandable from Amazon’s point of view. Although I’ll mention that, as a buyer, if I’m looking for something (toy or otherwise) that is not a current production item, Amazon is NOT my first choice of where to look. So the major impact will likely be limited to those who do not also sell elsewhere (on platforms that might see more traffic after this change).
And yes, I feel that Used books have been getting de-prioritized for several years. Thankfully our non-Amazon business is going gangbusters.
I just saw another post on NSFE specifically about the Collectible issue. It does not appear that Amazon is giving free removals for those who shipped their stuff to FBA in time for the Xmas season. Hopefully my plea to the mods will change that.
Although, OTOH, if you have enough that it is worth sending to FBA, is it really “Collectible”?
We have a puzzle we “invented” the pieces are 4 inch by 4 inch. They are made from printed material that is UL approved to be safe. In Hospitals, and for children.
Yet AZ hit us for this years ago.
For those of you with very big mouths, (Oh wrong forum) try to put that in your mouth and swallow it.
So done with Amazon on many layers.
ETA; Yet I can get magnets and batteries from China that will kill children.
I mean at minimum you aren’t returned a new sealed sellable item, so yes.
Amazon has never been the place for used items, and while not “used” in the same sense, it looks like discontinued toys are not no longer welcome on Amazon.
Back when CPC-Mania hit the first time several years ago, large swaths of older toys from big guys like Hasbro and Mattel were taken down only to eventually go back up despite the required testing documents not even existing (as they predate ASTM F693-17). My assumption is this will be handled similarly and is specifically meant to weed out dodgy Chinese products, but Amazon is full of surprises so who knows.
Blocked is one thing, not sure how they will handle FBA items that don’t have certs. Will they return them with a removal request, or will they force disposal because documentation can’t be provided?
What’s Changing? Starting September 3, 2025, all children’s toys will require annual testing or document verification from an approved Testing, Inspection, and Certification (TIC) organization.
Why This Matters: This enhancement helps ensure all children’s toys meet applicable safety standards, regulations, and Amazon’s policies, maintaining trust with our customers.
What This Means for Toy Sellers:
Required Actions:
Support Resources:
Next Steps:
and we will work with the Toy Compliance team to get answers for you.
