Starting in two weeks, passkeys will start to be required on a rolling basis for Amazon accounts. This will be required for all of your accounts, including Seller Central and Amazon.com. As part of our ongoing commitment to security, we’re increasing passkey usage to all accounts to protect against unauthorized access and fraud.
Passkeys are a secure, passwordless way to sign in using your device’s built-in authentication—like fingerprint, face recognition, or PIN. They can’t be phished or stolen, and they’re supported by most modern smartphones, tablets, and operating systems.
Set up your passkey, as it will be required for every login after that date. If you haven’t set one up yet, you’ll be prompted to enroll. Your password will remain on file as a backup recovery option but won’t be available for logging in.
We recommend setting up passkeys on at least two devices in case a device is unavailable. Passkeys sync automatically across devices signed into the same Apple ID, Google account, or Microsoft account.
To set up a passkey:
Log in to Seller Central.
Go to Login & Security.
Select Set up beside Passkeys.
Follow the on-screen instructions to complete set up (takes less than two minutes).
Users with shared Amazon accounts must register any additional people accessing the account as secondary users to create their own passkey and log in separately.
To add secondary users:
Go to Settings and select User Permissions.
Select the desired account for the new user.
Enter the user’s contact information and select Send invitation. The secondary user will need a brand-new email address that has not been used on any Amazon account before.
Repeat for all new users that need to be added.
Request new users to follow the email instructions.
Note: Only users who have registered as secondary users will be able to set up a passkey and log in separately to the shared account. Once registered, secondary users can log in and create a passkey.
For issues setting up or using your passkey, our support team will respond in under 24 hours at Seller Support. If you can’t set up a passkey due to device or technical issues, contact Seller Support immediately.
If you lose access to your passkey, you can contact Seller Support to verify your identity and quickly regain access.
I just found this out when I tried signing in on my phone. It won’t let me sign in to Seller Central or my buying account because the error message says “This device doesn’t support passkeys. For your security, please sign in on a device that supports passkeys.”
I was able to change the password on my laptop but Amazon is still looping me in a circle. I have created 8 QR codes but still can’t log in to Seller Central. I would like to know if anyone else has this ridiculous problem and the solution.
There are complaints all over the Reddit website about this new ineffective passkey setup process. I was experimenting with the Reddit suggestions when I accidentally held my phone up too long in front of the laptop, heard a click, then the screen said I was logged in. I have no idea what happened. I hope I don’t have to hold my laptop up to my phone to log in on my phone!
Do you use facial recognition? It seems odd that holding your phone in front of your laptop screen would sync to enable the login.
I do not use facial recognition or fingerprint on anything and do not want to. My device never leaves my home.
I guess that leaves my with only the PIN, and that’s annoying.
I have all of these so I guess I’m covered there,
My niece works for Mr. Ellison’s company and has to use facial rec repeatedly throughout the day. It tells her to tip her nose or her chin up, down or to the side or to focus her eyes a little left or right before it finally recognizes her, it’s a real PITA. And that’s a major tech company’s system.
When we read about this we thought we would take a look into it. We use passkeys on a couple of other applications so not afraid of using it. But, then as we got to the link where one sets it up, we had a light bulb moment. Knowing that this is Amazon … we thought … wouldn’t it be better to let @Tried_Tested test it first and let him report back if it was Brazilian free or not ?
It’s almost Halloween so we’ll let @Tried_Tested do the trick or treating.
@Thelunatick
Was that an email from Amazon? When did you receive it?
I didn’t receive this email, and didn’t see any current “News” on Seller central about this requirement. Is this posted somewhere on Seller Central?
I remember in June there was something about passkeys, and it sound like sellers can use it on Amazon, but was not a requirement at that time. Did that just changed to be an requirement now?
I tracked it down, as I also had not heard this.
The announcement in June stated that this would be forced on us eventually; I don’t recall how specific the timing was.
It’s Amazon. Those dorks will probably roll it out 11 days before Christmas right when you need to print your SCAN form and confirm your shipping info.
I hope someone who knows how will answer soon. I have a pin and fingerprint unlock on my phone and a pin on my laptop…and those were auto-prompts at set up. I’m not sure how (if) they integrate with Seller Central.
So in theory as long as your device has a password on it (phone or computer) you should be prompted to set up a pass code. If you only want one for Amazon then do that, and next site to ask you, just decline.
So I will be forced to initiate passwords on my devices and have to enter them every time I want to use the device, that never leaves my home. This is intrusive.
