Our previous topic on this for last year:
Looked under deals but didn’t see it available, but I could be looking at the wrong place.
https ://sellercentral.amazon.com/merchandising-new/
I think we’re just under 2 months shy of a major sales time - can’t be too early to prepare.
Are you trying to create Prime deals?
Yep, for Cyber Friday, Black Monday 
They changed where PED’s are. Because it wasn’t good enough to leave good enough alone….
From main menu. Go to Advertising → Price Discounts, you’ll find what you need there.
Just click Create a price discount in the upper right hand corner.
Additionally, to scare the eff out of sellers, you won’t see your deal if it’s an event if you don’t click on “Events”. That just means if it’s a regular every day deal you are setting up, it will come right up when you go to that workflow. Deals created for events like PD/BF/CM will only show if you click on “EVENTS” after setting up your deal.
To make things more fun, Amazon no longer sticks a “Verified” note on the listing lines in the deal. You just need to assume there are no errors I guess.
Another change for the better? I think not…..
The last time I set up BF/CM was under advertising > deals in 2023 
Seller Assistant took me to the exact same place 
Was there a cut off date to set BF/CM deals? I don’t see anything announced.
PEDs can be set up until the day before I believe. Earlier cutoffs are for Lightning / Best Deals during big events. I don’t believe we are there yet on those dates but we don’t run em bc it’s not worth the $500 / $1000 fee.
The free deals thing for SAS sellers doesn’t apply to big events of course….
ETA I believe this years BF / CM is a 12 freaking day event……. Why not the whole month?
Sometimes I hate Amazon.
Sometimes = Often
So its Black Week and Cyber Week
This is great.
Starts the Thurs before Thanksgiving and goes until the day after CM. 12 days
Insane
I expect that I will be getting my money’s worth for the $245 fee as my sales just about doubled for the Big Deal Days. Especially since the Black Friday/Cyber Monday event is going to be extended.
However, it would be just like Amazon to send out a correction notice stating that the event is only 4 days long. Wouldn’t put it past them.
Doubt that highly. It’s all about beating last year for the shareholders…
I don’t believe they will either, for the reason you provide. But it wouldn’t be a surprise if they did.
I think that $245 fee is nuts. That and the length of the event. At least they lowered the discount minimum to 15% I think. I have to see how the math would work out for this. Might just stick with coupons.
But from a consumer perspective, it’s gonna be 12 days of lackluster deals instead of 4 days of deep discounts. Eh.
I know that it feels like a lot of dough. I don’t do regular advertising such as paying to be on page 1 of the search results. Normally just coupons until I did the Big Deals and now this.
