- Raise Prices
- Lower Prices
- No Change
So to not overwhelm the shipping dept we tend to raise the prices to help control the number of orders we receive. We tend to see a 50% increase in orders. So increasing slows it down some but we make more shipping less.
FBM thing
I only do FBM and business is slow before, during, and, after the insanity. I do a set and forget price on every new listing. When (if) things sell, they sell. If not, I dust them occasionally.
Great question, @Sundance ! I tend to offer a small temporary PD discount, usually 10%, just in case that sways a bargain Buyer.
How about a 4th option - All of the above (#thanksadhd )
I raised my normal prices from $15 to $16 a few weeks ago since costs just keep going up.
I did ācaveā and set up a Prime Day exclusive discount, of course out of 150 prime items, only 6 were not suppressed LOL. Handmade didnāt even bother to throw up a banner to āprime dealsā this year LOL. The few items I did have didnāt show up if you clicked on Handmade category on the āprime deals pageā LOL.
But I also have a bunch of FBA inventory set to $5 to try and get it gone, because some of it has been sitting there for YEARS. I finally edited my store page to feature the $5 listings and I sell one every few days now, so thatās helpful.
I also do all of the above. Stock I want to get rid of, price goes down. Stock I know will sell quickly, price goes up a little. Stock that sells but I have plenty of, I leave it alone.
We do not change our prices.
Didnāt change anything. had 5x the normal sales. Best seller is down to 4 units left. We literally didnāt do anything different. Past years were bust, I think this one was a fluke. We did have more ad impressions than usual.
-Ana
I think at @ASV_Vites has brought this up a few times. It really depends on multiple factors including niche and volume. Prime Day for volume sellers is about garnering rank, reviews and subs - and normally volume sellers x*inventory in advance to prep for it. IIRC sales were 3x normal last year.
I had sales on items I needed to move to prevent storage charges.
As a used book and media seller, the only benefit we get from Prime Day, if any, is increased traffic. Most buyers looking for bargains on Prime Day are after electronics or discounts on household items they buy all the time, IMHO.
We had a nice bump in sales on Prime Day, but we ran no specials or price changes.We no longer participate in Seller-Fulfilled Prime as Amazon does not share their Prime subscription revenue with Seller-Fulfilled Prime sellers to defray the cost of shipping that generates subscription revenue for Amazon. I should have made that last sentence shorter.
Where is the āotherā option?
I went on vacation. I didnāt want to deal with clueless, entitled customers who think that something ordered from me will arrive in two days in an Amazon delivery van.
EDIT: If enough of us did this, Prime Day might get a reputation as the day that lots of stuff is not available.
Our product line is opposite the norm: Busy in the summer, slow in the winter, and dead between Thanksgiving and Christmas. Our experience with Prime Day(s) is that our sales fall off a cliff during the time itās active and spike the second it ends. A lot of our products have no competitors, so itās likely people delaying their purchase to see if weāre going to offer discounts, which we donāt.
Other than receiving the delayed sales, what makes me happiest about Prime Day(s) being over is not having to see those irritating ads on Prime Video anymore.