If they rejected it, as much as I am NOT an Amazon fan, they generally have a reason for doing so.
Did you buy from an AUTHORIZED wholesaler or, was it from a gray market (or worse) public website?
" Do they seize our money for that particular listing?"
Most likely if you can’t prove authenticity with a legitimate, acceptable invoice.
“remove the listings for future orders?”
Almost assuredly to happen.
Next question – do you have an LOA from the BRAND that says specifically that you are permitted to sell their items on Amazon? It needs to say on Amazon or it is pretty worthless.
Now, to add to the situation, have you read all the posts in the Amazon Forum about the suspensions from IP violations where sellers are unable to prove authenticity? If not, start reading but be aware that they will give you nightmares.
I do NOT do FBA but since you have inventory in their warehouses I would STRONGLY suggest that you do immediate withdrawal orders for EVERYTHING that is there. Do that before anything else because at this point they are likely to seize all your items under their new ‘death sentence’ policies.
This is my standard response for the NSFE —
If you had this issue 5 years ago you might have had a chance to win an appeal.
Amazon is now in a ‘take no prisoners, shoot on site’ mode of operation.
AMAZON AUTOMATIC REJECT FOR PLAN OF ACTION ON IP VIOLATIONS
Amazon is no longer letting people (successfully) appeal an IP violation. Sellers are finding out that if you want to play Russian Roulette on Amazon with a loaded Glock, go ahead, but your first violation notice will be your last.
This is from about the middle of May, 2025. All sellers need to wake up and start paying attention to the REALITY of selling here and not the pipe dreams spread by all the TikTok and YouTube shills making money off gullible people.
This is from @EMET_AMAZON –
“As mentioned by both @Picks_by_Nisha and @NEVERLAST, you are welcome to write an appeal. I will have to warn that in most situations surrounding authenticity, we no longer accept a written plan of action. “
https://sellercentral.amazon.com/seller-forums/discussions/t/0b311008-d6ff-4633-bf35-2f43e3c04112?postId=c5907378-3703-44f3-9688-a6e63dc524b7
@EMET_AMAZON –
“Thank you for posting your concern with your account deactivation.
Bin_Badar_Sellers
Amazon has deactivated my account and asking me invoice but unfortunately I dont have invoice but I have quite good selling history and also have authentic incoices of many products but due to only one negative review Amazon asking me invoice for inauthentic product. Can I write POA to Amazon that I will never purchase from inauthentic suppliers ?
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Picks_by_Nisha
You can try to appeal, but Amazon has gotten pretty strict lately that the only thing they accept for any inauthentic complaint is legitimate paperwork with a verifiable supply chain.
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As you’ve mentioned the situation stems from an authenticity concern. Since you’ve stated that you do not have the invoices requested, can you advise on why? Have you sold or listed this product in the last 365 days? Can you advise on what specific ASIN(s) were involved in this scenario, or can you share your original deactivation notice from seller central?
As mentioned by both @Picks_by_Nisha and @NEVERLAST, you are welcome to write an appeal. I will have to warn that in most situations surrounding authenticity, we no longer accept a written plan of action. Some unique and extenuating circumstances may allow for the acceptance of a written explanation but as they mentioned is never guaranteed and may be rejected with a request for invoices.
Once you are able to provide some additional information on your situation, I can offer some additional guidance or support with what next steps may be available. The forums community and I are here to support you. Please let us know how we can help you from this point forward.
Emet.”"
Good luck – you are going to need it.