[PYMNTS] Cart.com Acquires Amify to Expand Amazon Marketplace Offerings

[Pepper_Thine_Angus]

Cart.com Acquires Amify to Expand Amazon Marketplace Offerings

Cart.com Acquires Amify to Expand Amazon Marketplace Offerings

[papy]

Interesting…accurate???

“It’s getting harder and harder for smaller sellers to get into the market and find their way and find niches they can win in. … For brands to compete right now they need to be very, very specialized about what they do,” Peled said.

Jaron Seijffers, Noogata’s director of product management, added that it is “getting more difficult to survive on Amazon” for sellers that have not clearly established their brands.

“If you don’t know how to create some brand awareness even off Amazon, you’re really going to have a difficult time making positive ROI on the Amazon platform,” Seijffers said.

[Pepper_Thine_Angus]

@papy

“If you don’t know how to create some brand awareness even off Amazon, you’re really going to have a difficult time making positive ROI on the Amazon platform,” Seijffers said.

Oh I agree with that part! If you have no clue how to market your item, don’t think throwing boatloads of money at Amazon PPC will work