Reminder: The deal submission deadline has been extended to September 22 (that’s this upcoming Tuesday).
Prepare for Prime Big Deal Days: October 6-7
Sep 15, 2026
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Prime Big Deal Days returns October 6–7, and the deal submission deadline has been extended to September 22.
Here’s how to maximize your sales during the event:
Submit deals by September 22. Best Deals and Lightning Deals close on this date. The earlier you submit, the better your chances of securing placement. Coupons remain available through the end of the event.
Use Prime Exclusive Discounts for flexible participation. They work on any Prime-eligible ASIN that meets the discount threshold and can be submitted up to 12 hours before the event ends, no advance scheduling required. Use them alongside your scheduled deals or as a standalone promotion. Deeper discounts can unlock additional merchandising visibility and higher conversion during the event.
Protect your BF/CM eligibility. Promotional prices during Prime Big Deal Days are excluded from the lookback window, so your discounts won’t affect Black Friday and Cyber Monday deal eligibility.
Get your inventory in place. Confirm your inventory is received or in transit before the event starts and consider increasing advertising budgets on your best-performing campaigns to build momentum early.
To get started, go to Prime Exclusive Deals .