[Reuters] Target lowering prices on 5,000 items in bid to lure more shoppers

Both Target and Amazon (and others) have started their Memorial Day sales already–but this isn’t that.

https://www.reuters.com/business/retail-consumer/target-lowering-prices-5000-items-bid-lure-more-shoppers-2024-05-20/

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Stay tuned. We buy some of our food at the local small Target, 2 blocks away. They are conveniently located, but stock quite inconsistently. Prices are reasonable, but stocking is spotty. They often don’t have their advertised sale items.

I remarked to a staff member that their stocking was not unlike that of a Moscow grocery store when Khrushchev was in power and I got a blank look.

Why did I have any idea about grocery stores in Moscow? Life Magazine, Look Magazine, National Geographic Magazine, The New York Times, and 2 local newspapers papers were delivered to our house when I was growing up, also The New Yorker, Time Magazine, Saturday Review, etc.

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The 5k lower price items don’t seem to be sales but actual lowered prices on standard, most frequently purchased food and household good items.

Different from the Memorial Day sale (“Summer Sale,” “Red, White, and Blue Sale”).

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The Russians always had shortages post-Stalin. I had some physicist friends over there, and we’d ship disc packs back and forth with data from our 1970s and 1980s era neutrino work, and I’d always include a half-dozen of the latest jazz albums, as we’d would pack the heck out of those things. Those jazz albums were copied to cassette, re-pressed to vinyl locally, and got wide distribution, as there was a highly-profitable black market in jazz, discouraged by the authorities.

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Please do not take this as a political statement, it is intended to be an appreciation of marketing strategy.

If I am remembering correctly, June is Pride Month. Given last year’s controversy, Target needs to increase its appeal to cash strapped customers, since it will be continuing its support of Pride Month, albeit with some greater sensitivity.

Target has good marketing people, i feel certain this is a well timed effort to regain some sales revenue.

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From Yahoo Finance after today’s market closer.

“Target’s (TGT) quarterly results fed worries as to how the economy is holding up. The retail giant’s earnings fell short as consumers held off from nonessential purchases, citing inflation. Its shares slid 8% on Wednesday.”

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Tucker thinks Russian grocery stores are the bomb…

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Is it really dropping the price if you’re just going back to a normal price after some ■■■■■■■■ price increase ? Like my cheese sticks I used to buy were $2.99 a package and they raised them to $4.99. So I quit buying cheese sticks. I quit buying lunch meat, and milk and actually now that I think about I pretty much have stopped buying groceries at Target. They used to be better priced than my local grocery store but they keep raising the prices.

Pretty much all I shop at now is Trader Joe’s and Costco. I’m not picky, I’ve just changed my shopping and eating habits because some of these stores have jacked up their prices. (I’m of the opinion that if every store raises their prices on an item then maybe there are manufacturing issues, but if only some stores are raising prices then it’s just a corporate greed). Smart and final and Walmart still have a cheaper price on cheese sticks so it’s not about the cost of cheese sticks going up. But many people will probably just fall for it, the prices are not lowered if they are artificially inflated :unamused:

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