https: //sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHSFozUlNKVzkyMjIyTDJQ
Save time this holiday with new AI tools Grow Your Business
Oct 06, 2026
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At Amazon Accelerate 2026, we announced new AI capabilities to help you spot opportunities faster and automate routine tasks, so you can head into the holiday season operating with greater ease.
Here’s what’s available:
Seller Assistant: your AI partner inside Seller Central. Seller Assistant draws on your real-time business data including your inventory patterns, sales trends, and what your customers love, along with Amazon’s broader market intelligence to give you sharper recommendations.
Ask it anything about your business. “Which products are about to surge in demand?" and it identifies the opportunity, connects it to your inventory, and drafts a recommendation with the reasoning included. For bigger decisions, a dynamic visual workspace lets you compare scenarios in real time. Ask, “How profitable would a 10%, 15%, or 20% promotion be?"Automate routine tasks with workflows. Describe what you need, set your guardrails, and let Seller Assistant monitor and execute tasks like restocking and pricing. Choose whether it recommends or acts and every action is logged. Use pre-built automations or create your own, like mapping out your full Black Friday strategy. Tell it: “If a product’s conversion rate drops below 2%, adjust my ad spend automatically."
Amazon Quick: your standalone AI companion. Amazon Quick creates documents and spreadsheets, runs deep research, and connects to your email, calendar, and files. Every primary account holder can claim a free 12-month Amazon Quick Plus subscription (plus two delegated users) by signing up before December 31, 2026. Ask, “How did my discount on this product perform for me last Black Friday?”
The selling partner plugin: bring Amazon into the tools you use. The new plugin connects your listings, performance, and analytics to Amazon Quick and Anthropic’s Claude (both in beta), so your preferred AI agent can act on your Amazon business. Ask, “Help me update this listing to highlight gift-ready messaging for the holidays.”
To learn more, go to Seller Assistant , Amazon Quick , and Selling partner plugin for AI assistants .
In my experience, any time Amazon doubles down on a News Headline, as it’s done here - i.e., this one is a rehash of the 092326 News Headline available from the first embedded link above, “New AI tools to sell smarter, free for a year- announced at Accelerate 2026” @ https: //sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHVjlISDlRSlVYVTNETFJa - it generally indicates that Amazon’s TPTB have already begun a-chompin’ at the bit for additional lucre to roll into the coffers once sellers are hooked.
I would advise caution in engaging with this Initiative…
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