Tuesday and Wednesday, 4 weeks from now
Last year’s October Prime event also had retailers scrambling to initiate markdowns early, undermining the impact of the more traditional Black Friday and Cyber Monday sales, according to GlobalData Managing Director Neil Saunders.
“For the wider retail sector, Amazon’s decision is disruptive as it means spend will be pulled forward and the traditional calendar of discounting will be upended,” he said in emailed comments.