Prime day I typically go through my past shopping history and pick up any food items on discounts. I don’t consider that impulse purchasing.
This is the first time though some of my deal alerts I’ve set up have happened so I picked up some extra supplies for work and also I just happened to need to buy some board games to donate for my kids youth lounge and there were several on sale.
I don’t recall spending so much money on prime day in the past.
I have gotten more orders too this time compared to prime day in the summer. I think a lot of people in the summer are too busy doing summer things. All sorts of stats come out about people starting holiday shopping on October so it makes zero sense to be running sales day after thanksgiving.
Wasn’t anything on sale at Costco when I went this week but they are fully stocked for toys and I’d rather just pick it up now and if it goes on sale later figure it out then wait around for sales that might not come or items being sold out.
In the somewhat related department, I made a brief overnight trip yesterday. I was on two interstate highway, a U.S. highway and a state highway. I spotted four Amazon Prime semi-trucks on the roads transporting Prime Day purchases. Two of the trucks were within ten miles of each other. I’ve traveled this route many times and have never seen this many Amazon Prime vehicles on the road.
On the return trip home, I passed an Amazon Prime delivery van. It was on the state highway passing through an agricultural / farming area. Unusual to see one that far from the city. The delivery van was very dirty. However, if it was making deliveries to rural addresses, then anytime it leaves the highway it would have to travel down a dirt / gravel road to reach its destination. I guess there is no chance to wash the van with this many deliveries.
So your Amazon Prime purchases are on the way – or maybe they have already arrived.
We see this too, when we travel to our “Local” customers here in New England. Just did a install trip last week, counted 20 or more Prime Tractor Trailers on the road in 200 miles.
We depart at 2am for a full workday returning home at 9pm or later. The early morning leg, many are parked on the side of the road sleeping.
I swear they store the products in the trucks sometime. Good thing Amazon is a green company…
For us, Prime Day causes a large drop in sales. We sell what people want, not what they need. At least in most vertical markets we manufacture in. No commodities like food or cleaning supplies.
That coupled with the war in the middle east… I will just say that has been a big impact, a drop in sales of 80%. We have seen it before in all the wars and conflicts over the last 34 years.
People are focused on that… Possibly should be another thread.