papy
November 14, 2023, 10:55pm
1
Received from Shopify today. Even if you use a different platform, these are good recommendations for equivalent tools and tips.Most images removed; general excerpts only; posted for informational purposes only; no affiliation, no endorsement.
(14 Nov 2023) Optimize your holiday strategy with reporting and analytics
ISSUE NO. 8
Keep an eye on your holiday performance
Easily capture big-picture trends to fine-tune your strategy throughout the season.
Understand your customer cohorts better
The [cohort analysis] report gives you important insight into what’s driving sales to your store. Filter by attributes like sales or marketing channels, and include specific customer criteria to get a more granular view of your audience. [View cohort analysis report]
Streamline your shipping and fulfillment
[Order reports] are your one-stop shop for keeping track of top-selling products, fulfillment and delivery times, shipping costs, and more. Access important data to help you fine-tune your approach throughout the season. [Dive into order reports]
Make the most of your marketing dollars
[Marketing reports] provide the data you need to run efficient holiday campaigns. Ensure you’re investing in the right channels for your audience, and optimize campaigns against the most important KPIs for your business. [Analyze marketing performance]
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