So Who Out There Actually Follows Amazon Image Guidelines

Chiming in late…

I have bleached white products…so that was fun. They are handmade for the most part, so for a while I was ok.

I actually went to the Women’s Entrepreneur Conference, spoke with an Amazon rep and got an email that said I’m OK not to use white…PRINT SAVE… but over time,that doesn’t mean anything. My Silver Christmas Bells are embroidered on a bleached white fabric and that pattern has been with me for 20 years. So from the very beginning, I had challenges.

What I do now is lay the white item on a black piece of fabric and let enough white show around the edges to fool the computer. Thought I had it fgured out. NOW I have a white sheer fabric…laid on black to make it all show up, and customers complained they thought they were getting a black and white doily. Never mind that all of the OTHER pictures show a white doily with sheer fabric. I can even say it in the description, put it in the bullet points, but nope, they buy based on the main picture and poof, we have a problem Houston.

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I wonder why Amazon required sellers to have the main image with a pure white background when many categories (fashion for example) they changed the background to off white??

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If the main image were to be done per “standards” (pure white 255 255 255), they could theoretically change the background to whatever color they choose to maintain a consistent theme.

What pisses me off is that the “standards” don’t seem to matter. It’s 2025 and there are still competitors, including “new” listings (created well after the “deadline” of conforming to “standards”) that have more than just the product (staging) and not white for the main photo.



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The image bots have never been turned loose in the book category. The only requirement that matters there is size. If the current image is less than 1000 pixels, the image I supply will replace it. This is a change from 500 pixels.

However no other standards are enforced.

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There is a seller in our category who has a pink background for the main image for all of their products. Big PPC advertiser though.

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Agree. Not a competitor however, on listings that we created for the manufacture back in the stone age, they came in a few years ago and changed the brand to their own. We walked away. They now private label the product (but they don’t) and did this. All the main images changed to some guy, standing with the product in the main image. Yes in the last two years.

No one cares.

Us, we follow the style guide.

I do often think, do I get this guy when I order the product?

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Here is a workaround to the low resolution image issue.

We have a product, that has very valuable IP to us. Something we have worked on and updated since about the turn of this century. (God I am wicked old)

The main image, that could be used to print or display on a computer, we create it at about 800 dpi, we then resize it to 1,500 dpi, add some gaussian blur and upload that. Amazon never looks at the image, only the pixel count.

We image this wall size when the right customer comes along, I am not going to provide that to Amazon to steal and use. See my posting above.

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If I ever posted something like that I would get returns because the buyer didn’t receive an oven, oil bottle, tomato, etc., with their board.

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I can have one pixel that’s not completely white and it will be suppressed. What really bugs me is the people that show 20 variations in the primary image. They are most often the top sellers. If I did that, the buyers would expect every variation sent for the cost of 1.

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Ooh, comes with carrots!

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I see we have the same buyers.

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We all have the same buyers.

We sell a product, “Gray Slate” I can not count the buyers that returned the product indicating it is not Black. The title, the picture, the bullets, the description the A+ content the pictures show “Gray Slate” you cant’ fix stupid.

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I have that too. And I win every safe-T claim. Wish that handmade sellers could do them too. My handmade items where I can’t, don’t come back.

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