He mentioned Sellers Ask Sellers in his response. Just thought I’d post what he had to say. Positive FB is like precious pearls-ours have nearly dried up—in the last year just 49–so TPTB are removing the old ones-to make us all equal in the eyes of the AMAZON GODS???
Encouraged by Bahama John, I spent about 20 minutes trying to locate our last feedback. It was late JAN. 2012, couple weeks after we sold our first title.
Just as BJ stated, couple years of FB have disappeared. Nothing before 8-16-15! I would suggest ANYONE INTERESTED DO THE SAME.
Not that I can do a thing about it-blubbering on AMZ won’t do a bit of good–BUT when the mother-ship steals from us, might as well be aware!
We’ve had several feedbacks (all 5 stars) inexplicably removed over about the past year or so (feedback left fairly recently, within the last 2 years).
My husband actually was able to get on chat with seller support a few nights ago and had screenshots etc. to ask about a specific disappeared comment. The associate insisted that the feedback was still there, stating that it was just “in a different aggregation,” whatever the Hades that means. My husband was ultimately able to show him that the feedback is not visible to us or the public, and the associate said he would escalate the case and ask for it to be restored. Then he came back again and said there wasn’t anything he could do about it.
Amazon just sucks.
I surmise that until enough sellers file cases over this, or the mods miraculously are able to escalate the complaints and convince someone there actually is a problem, nothing will be done.
I, too, saw our friend @BAMAJOHN1* use his NSFE Handle to post a ‘heads-up’ to you, and he’s notified several 3P Sellers whose handles he recognizes, such as long-time sellers like you, of this ongoing trend (our people who keep track of such things noticed the historical Seller Feedback count begin to fluctuate between 072423 & 090823, at which date the count that had been decreased by 1 from what it had been every day in between, and I’ve been recording reports of the phenomenon from various biz-discussion venues ever since; Estabrook1 wasn’t imagining things when s/he told Bama that it’s been going on for some years now.
Bama’s been around for most of this present century, at the very least - he used to post back in the Seller Soapbox Days - and, like many (including even expatriates like yours truly) is very proud of being an Alabamian.
I used the word ‘fluctuate’ because of the data we keep; we’ve charted several instances (more for one SoA Account than the other) of the count going down, & then back up to the same level without any Seller Feedback being received in the interim (we no longer programmatically leverage the RaR [“Amazonese” for “Request a Review”] functionality, which likely goes no little way to explain the sparsity which now prevails for us, 'tho it is also worth noting that the shine’s obviously long-since worn off the apple in the Buyer Community, with regard to leaving both Seller Feedback and Product Reviews).
Prompted by this thread, I did some more checking, and found that there does appear to be some tinkering going on.
On 052926, I was notified that this banner had replaced the previously-extant one atop the Feedback Manager page:
The ‘Learn more’ link led to the years-old SHC page “Request removal of feedback” @ https: //sellercentral.amazon.com/help/hub/reference/SVLUKGSWX9EEM9N; I found that at some point since I’d last archived it on 123025, it had been retitled “Request feedback review,” and that the Editorial Team had also added the Project Amelia/Seller Assistant buttons (which are slowly appearing on every SHC page), and a Self-Service Tool for Order ID Eligibility-checking, titled “Feedback Removal Request,” which looked like this:
The text of the page @ that time was fairly minimal:
In the ensuing 5 weeks since my last save, the page has been revised again; this is how it appears 2026-07-03T04:00:00Z:
The addition of this extra information in the Self-Service Tool’s dialog box (which I’ve displayed above as an image, so the links to other SHC pages are not active here as they are on the page itself) and the additional gatekeeper function (you have to press the “Yes” button to access the tool) would seem to me perhaps suggestive of a situation where Amazon’s support infrastructure is being even-more inundated by Removal Requests than it has been for the last few years.
At any rate, I’m reminded of something our long-lost friend @ReedSeller posted to the equally-missed @To_Your_Health’s original 092919 OSFE “Lighten up!” Thread (link, NSFE URL):
Still not sure what’s goin’ on with this latest wave of Seller feedback removal, but I certainly hope that SeSu hasn’t revealed correct insight in that case…
Our lifetime feedback remains as lifetime. It is not a rolling 12 month. However, the percentage shown first is the last 12 months.
With that said, we haven’t had a feedback for months and waiting to see if that 5 star based on 1 feedback will drop to 0% should we not receive another feedback before the end of the rolling 12 month period.
This comes after multiple posts to that thread made by members of the FMT-CMT between 070126 & 081726.
Admittedly, that type of recommendation is often a hallmark of troubleshooting problems in a silo-mangled bureaucracy (especially one as badly-bloated and Byzantinely-convoluted as is Amazon’s), because - in some cases - having multiple data points to compare can be beneficial.
OTOH, such recommendations - made, here, nearly two months in to a long-running thread w/ 116 replies - are also a hallmark of the Defective By Design Business Model of Provisioning Customer Support (aka “Sludge”).
I still maintain that this is the most-likely reason for all this Seller Feedback disappearing in one fell swoop (and evidently continuing in dribs & drabs ever since for some):
Yet with every passing day, I’m less and less convinced that anything will be done to rectify the situation.
Ha ha! Bahama John here! I wish. I’m still stuck in insanely humid AL!
It was because of receiving a link from old official seller forum friend dogtamer talking about the latest moderator update that we should all start new threads with our case numbers that I actually found said moderator comment. I knew there was a notification of a new comment but I could not find the darn comment! So thanks dogtamer because when I clicked on the link from here it took me right to that moderator comment which was given imho just to distract us again from the fact they have not truly acknowledged the problem much less addressed it. Lost my marbles, I had never had a month without a feedback and I have now went almost 5 months without one so you are not alone in seeing a dry up in that department! I lost 62 feedback and received none this summer so that can make one feel a bit small!
I guess I finally jumped on board here. I have a question. I see everyone that I check on the official amazon forum has ‘followers’ but I don’t see one for me. Is it that you cannot see your own number of followers or is that I just don’t have any and someone who joined 2 months has 5 LOL?
On NSFE, you can see a count of people following you but not the people’s forum names. It is not a number that we worry as far as anyone following us. The number could go up and down. We use it to follow a post that we might be interested in and then un-follow it later on. We do the same with some sellers and mods.
Good to see you, my friend, and you are most welcome! I knew you had joined the Sellers Ask Sellers forum, but hadn’t posted yet, so I’m pleased to learn that my ‘tag’ of your SAS handle helped you find Michelle’s reply when I posted a link to it here.
The “nesting” of comments over in the NSFE is simply maddening - not just to you and me, but to many others as well, judging from comments I’ve read about that over the last 3½ years since it went live - and I think that the lack of a direct linkage to a thread’s newest-posted comment makes no better sense than the idiotic nesting does.
I remain hopeful that Amazon WILL sort out the Incredibly Shrinking Lifetime Feedback Total mess - or, perhaps, be forced to by the Federal Trade Commission - and that you and everybody else affected will have the missing Seller Feedback reinstated ; I’ll keep following along the developments in your NSFE thread (and any others if Michelle insists on EstabrookOne, StopByUs, and the others who’ve replied there creating new ones), even though I can’t reply to them.
The fine people who created and maintain this forum (seasoned and savvy Amazon Seller Forum veterans all) established a tradition of welcoming everybody’s first post, so I’m also pleased to follow that lead and wish you a warm “Welcome to the SAS.”
Thanks for the wonderful welcome Dogtamer! It is in your definitive style that no one can touch! I missed reading your posts on the NSFE, Lake was another and there was the lady who always posted about the interesting things they’d done in life and while out sourcing on most any day (cannot recall the handle, vespo parhaps?).
I just got a notice from Manny the mod that each seller needs to start a thread, about the disappearing feedback issue; again. It all seems to fit in with the other Sludge they throw at us to wear us down!
Meanwhile no mod has even acknowledged the issue several sellers rose that amazon appears to be discouraging new feedback altogehter. One seller was told by a customer that amazon flagged their attempt to leave feedback as ‘too positive’. But I am sure if it was treatise on how negative the transaction was amazon would send them a thank you for speaking up!
I had been thinking about making a post here for that very same thing. No feedback for two months. Now, normally the summer is my slow time but zero feedback???
Sadly, you are correct. One cannot be too positive as it looks like something is fake. But if someone is too negative, then of course the feedback MUST be true and in no way could someone use it to sabotage a business.
Encouraged by Bahama John, I spent about 20 minutes trying to locate our last feedback. It was late JAN. 2012, couple weeks after we sold our first title.
I need to change my name to that and perhaps sales will pick up. I can dream I was in the Bahamas but thinking a name change will make a difference in sales is probably even more of a pipe dream!
Good to see you on this exclusive forum of veteran sellers Texas Exile. Always have enjoyed reading your posts on the NSFE and recall I sought you out to alert you about this feedback ghosting.
I need to check around and see who else I recognize here!
Our friend @lake is a fellow member of the SAS, but unless she’s using a different handle here than she did in the “OSFE” (“SASsese” for '“Old Seller Forums Experience”), the ever-entertaining @vespa seems not to be.
Her stories of tooling around L.A. on her sturdy, souped-up, cargo-carrying Vespa always intrigued me, as did those about the home she’d inherited from her parents, so I, too miss her.
Nail, meet hammer.
I read that post, and it actually wasn’t the first time I’ve heard tell of the same in recent years.
A related topic that’s been heating up over in the NSFE (and in some of the other biz-discussion venues), in recent weeks, is Amazon’s decision to aggressively push for Seller Feedback directly in the Buyer Account Return Workflow itself (Amazon: King o’ Boneheads).
Sumpin’s up, but I can’t quite pin it down as of yet.
Still, as you, me, and every-single solitary soul from here to the fence-post all know, Amazon’s sheer hubris knows no bounds - and pretty-much hasn’t right from the get-go - so @ this point, I think pretty-much anythingis possible…
; I’ll keep following along the developments in your NSFE thread (and any others if Michelle insists on EstabrookOne, StopByUs, and the others who’ve replied there creating new ones), even though I can’t reply to them.